February 2007 - special edition


As I've mentioned, I am speaking at New Communications Forum and BlogHer Business next month.

Both conferences encourage their speakers to share discount codes for the conference with friends and colleagues. Below you'll find a thumbnail description of each conference, the relevant discount code and registration URL. Hope to see you there!


Susan Getgood

New Communications Forum
The New Communications Forum Conference and Expo will be held March 7- 9, 2007 at the Venetian Hotel in Las Vegas. There are four main tracks: Internal Communications, PR & External Communications, Advertising & Marketing and New Media & Journalism.

I'll be leading a panel on viral marketing and social media tools that will explore how marketers are using these tools in viral communications efforts. Our starting point is that it is the message that matters most, not the media, but we will definitely be talking about how things like YouTube, MySpace and Second Life have added a significant new dimension to viral marketing.

I'll be joined by Chris Heuer, Andy Abramson and Rick Murray

$200 discount. Use code 612SHN. Register at www.newcommforum.com

I recommend New Communications Forum for communications, marketing and PR people who have had some exposure to social media, and want to explore certain aspects in more depth. There are also pre-conference workshops covering Blogging 101, Podcasting 101 and Videocasting 101.

BlogHer Business
On March 22 & 23, I will be at BlogHer Business at the Affinia Hotel in New York City. The theme of the conference is How to succeed in a social media world. Topics on deck include measurement, how to build traffic to your blog, the social media press release, how to do blogger outreach, how to get started in blogging, and more.

On Thursday March 22, I'll be doing a blog case study interview with small business blogger Shirley Frazier and on Friday March 23, I'll be part of a session on blogger relations.

$100 discount off the $699 registration fee for the full 2-day conference. Use code BHBAC-DSC. Register at http://www.acteva.com/go/blogher

BlogHer Business is for anyone trying to figure out how to use social media tools like blog and podcasts in their business and marketing plan. There are tracks for newcomers as well as more advanced topics for those who have been doing this "stuff" for a while.

And, men, don't worry that the name of the conference is BlogHer -- you are most welcome, and I think you'll find it to be one of the most valuable conferences you've ever attended.

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