I connect brands with the audiences that love them through innovative marketing strategies, compelling digital storytelling and authentic influencer endorsement.
Tactics include content marketing, influencer engagement, native advertising, branded content and social media marketing, all grounded in consumer insights and performance analytics.
I’d love to help you find and connect with the consumers that love you.
A bit more about me:
Prior to re-opening my consulting practice at GetGood Strategic Marketing in 2017, my most recent corporate role was Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, I led the company’s performance analytics and research practice, and developed product and marketing strategies that capitalize on consumer insights and trends.
I joined SheKnows following its acquisition of BlogHer in November 2014, and also served in Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
I also have held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
My professional marketing blog, where I write about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). My book, Professional Blogging For Dummies (Wiley), was published in July 2010.
I speak regularly at social media and digital marketing conferences, and am a co-founder of ethics initiative Blog With Integrity. In that capacity, I appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.
Check out the Speaking page for a full list of past and upcoming marketing and social media speaking engagements.