In addition to strategic counsel, program execution and performance audits, GetGood Strategic Marketing offers full-day hands-on workshops that can get your team pointed in the right marketing direction. Sometimes, these sessions turn into longer term engagements; others, your team has what it needs to run with it on their own.
Influencer Marketing: Tapping into Social Trust. This workshop introduces the basic principles of influencer marketing, followed by a brainstorming session focused on the client’s audience and products. It can be done as a half or full day. A version of this workshop is available from genconnectU online, without the brainstorming session.
Hands-on Workshops for Strategy and Messaging. Full-day workshops.
Strategy Workshop – The objective of this workshop is to get past all the things you could do to arrive at the product or service you should do. We work together to:
- clearly define the features, benefits and customer journey for your audiences;
- identify and analyze strengths, weaknesses, opportunities and threats against key competitors;
- narrow down the strongest value proposition and competitive positioning;
- develop top-line product messaging for use in marketing collateral, pitch decks, and website.
Deliverable: Workshop facilitation and post-workshop summary positioning document
Messaging Workshop – This workshop focuses more deeply on the development of marketing/PR messages. It includes an overview of key principles of communication, followed by a workshop in which we develop 3 messages for the product/service.
Deliverable: Workshop facilitation and post workshop, a working messaging document that client can use for PR and marketing materials.
To book a workshop, call 617.967.0169 or email firstname.lastname@example.org
Previous Workshop Clients
360 Public Relations
Chandler Chicco Agency
Assabet Valley Chamber of Commerce
University of Wisconsin Milwaukee
SOCAP New England
SOCAP Metro New York
The Sugar Association
Kraft Foods, Inc.
BlogHer (for multiple advertiser clients)
SheKnows Media (for multiple advertiser clients)
Check out the Speaking page for a full list of past and upcoming marketing and social media speaking engagements.