I haven’t forgotten – I promised to talk about "to blog or not to blog" but today in my research mode, I came across the new definition of marketing that was officially unveiled at the AMA Summer Educators’ Conference in Boston in August. And I quote:  "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

So the question I ask –does this definition work for you? My thoughts in my next post…