As the use of blogs as corporate marketing tools expands, it will become crystal clear that the best form for a corporate blog is the collaborative or group blog. And the best collaborative blogs will include BOTH company representatives and customers.
I am currently working with a client to develop a group blog written primarily by customers. I will report more on this project as it progresses.
In the meantime for your reading pleasure:
From Blog Business World: Multi-person group blog: start one
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I really like your creative idea of developing a group blog written entirely by customers. The concept sounds as exciting for overall customer feedback, market research, and customer service. The potential for such a project is very powerful.
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