Comments on: New Comm Forum: the 5 Cs of Viral Marketing http://getgood.com/roadmaps/2007/03/11/new-comm-forum-the-5-cs-of-viral-marketing/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 29 Apr 2012 17:32:58 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Tyler http://getgood.com/roadmaps/2007/03/11/new-comm-forum-the-5-cs-of-viral-marketing/comment-page-1/#comment-692 Tyler Mon, 12 Mar 2007 00:33:22 +0000 http://getgood.com/roadmaps/?p=344#comment-692 Susan, I would have loved to have been there for the discussion. Although I didn't learn about viral marketing until last semester, it blows my mind how obtainable reaching an audience truly is today. I am a big music fan and when you see the opportunities that places such like YouTube give, it's amazing. What does bother me, though, is how much time I waste in looking at these videos (i.e. Charlie The Unicorn on the marcomblog home page). I think it's great that there are outlets like YouTube for people to market, but we must keep in mind that everyone who posts on those sites doesn't always exactly know what they are doing. Susan,
I would have loved to have been there for the discussion. Although I didn’t learn about viral marketing until last semester, it blows my mind how obtainable reaching an audience truly is today. I am a big music fan and when you see the opportunities that places such like YouTube give, it’s amazing. What does bother me, though, is how much time I waste in looking at these videos (i.e. Charlie The Unicorn on the marcomblog home page). I think it’s great that there are outlets like YouTube for people to market, but we must keep in mind that everyone who posts on those sites doesn’t always exactly know what they are doing.

]]> By: Susan Getgood http://getgood.com/roadmaps/2007/03/11/new-comm-forum-the-5-cs-of-viral-marketing/comment-page-1/#comment-691 Susan Getgood Sun, 11 Mar 2007 23:06:45 +0000 http://getgood.com/roadmaps/?p=344#comment-691 Absolutely, Chris, there is a huge difference between asking folks to develop commercials for a product they may or may not use and tapping into the creativity of an already loyal fan base. Absolutely, Chris, there is a huge difference between asking folks to develop commercials for a product they may or may not use and tapping into the creativity of an already loyal fan base.

]]> By: Chris Heuer http://getgood.com/roadmaps/2007/03/11/new-comm-forum-the-5-cs-of-viral-marketing/comment-page-1/#comment-690 Chris Heuer Sun, 11 Mar 2007 21:37:38 +0000 http://getgood.com/roadmaps/?p=344#comment-690 Susan - thanks for the opportunity to join your panel. I think in regards to your last point about the fanvids for Battlestar, that there a more important distinction between that and the car videos. The car videos were commercials intended to sell more cars - clearly a benefit for the people selling cars, with no clear or compelling benefit for the creator. The Battlestar situation however, clearly taps into the creative impulses of those people who are emotionally connected to a fantasy world of the future, and emotionally connected to the characters and others who are also passionate about the show. The key difference, and the most important, numero uno aspect of this take on what "C" makes things viral is context - an unusual one without a Connection to the audience (7th C) won't produce the desired results or be accelerated through word of mouth networks.... More thoughts to come on this later, need to get ready for Community 2.0 tonight... Susan – thanks for the opportunity to join your panel.

I think in regards to your last point about the fanvids for Battlestar, that there a more important distinction between that and the car videos. The car videos were commercials intended to sell more cars – clearly a benefit for the people selling cars, with no clear or compelling benefit for the creator. The Battlestar situation however, clearly taps into the creative impulses of those people who are emotionally connected to a fantasy world of the future, and emotionally connected to the characters and others who are also passionate about the show.

The key difference, and the most important, numero uno aspect of this take on what “C” makes things viral is context – an unusual one without a Connection to the audience (7th C) won’t produce the desired results or be accelerated through word of mouth networks….

More thoughts to come on this later, need to get ready for Community 2.0 tonight…

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