Comments on: On BlogHer and the Do’s and Don’ts of marketing to bloggers http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 12 Feb 2012 16:50:24 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: Susan Getgood http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-718 Susan Getgood Mon, 09 Apr 2007 16:26:14 +0000 http://getgood.com/roadmaps/?p=350#comment-718 Hi Toby. Thanks for asking. I can see how this point might need a little clarification. I definitely do not recommend that PR people ask or pay for links. They should pitch the story they same way they would to a reporter. However, many blogs sell advertising. Through networks like Google and BlogHer, but also directly. If you want a guaranteed link, buy an ad. Or use something like Pay Per Post. Both of which I classify as advertising, not PR. Hi Toby. Thanks for asking. I can see how this point might need a little clarification.

I definitely do not recommend that PR people ask or pay for links. They should pitch the story they same way they would to a reporter.

However, many blogs sell advertising. Through networks like Google and BlogHer, but also directly. If you want a guaranteed link, buy an ad. Or use something like Pay Per Post. Both of which I classify as advertising, not PR.

]]> By: Toby http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-717 Toby Mon, 09 Apr 2007 16:08:30 +0000 http://getgood.com/roadmaps/?p=350#comment-717 Great to see you at BlogHer! Thanks for posting your session takeaways. Question: Do you propose that PR firms pay for blog links? - "Do not ask for links, unless you are willing to pay for them." Great to see you at BlogHer! Thanks for posting your session takeaways. Question: Do you propose that PR firms pay for blog links? – “Do not ask for links, unless you are willing to pay for them.”

]]> By: Elise http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-716 Elise Sat, 07 Apr 2007 03:16:28 +0000 http://getgood.com/roadmaps/?p=350#comment-716 Hi Susan, It was great to organize and facilitate that session with you and Michelle. What teamwork! Hi Susan,
It was great to organize and facilitate that session with you and Michelle. What teamwork!

]]> By: Marianne Richmond http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-715 Marianne Richmond Thu, 05 Apr 2007 04:42:38 +0000 http://getgood.com/roadmaps/?p=350#comment-715 Susan, Great to meet you finally...agree with your comment above that outreach to bloggers doesn't necessarily have to include a blog. Marianne Susan,

Great to meet you finally…agree with your comment above that outreach to bloggers doesn’t necessarily have to include a blog.

Marianne

]]> By: Susan Getgood http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-714 Susan Getgood Wed, 04 Apr 2007 15:33:15 +0000 http://getgood.com/roadmaps/?p=350#comment-714 Thanks for the comments. Chip, I checked out your 7 sins of pitching bloggers. The only one I disagree with is "lacking a blog." Provided a company reaches out to bloggers in the right way, with interesting relevant material and so on, I don't think they have to have a blog. For some companies, outreach may be the best way to engage, at least initially, and I'd rather they do that than do nothing. Does having a blog make it easier? Absolutely, and I've suggested "blogger relations blogs" to clients for even greater transparency. Thanks for the comments. Chip, I checked out your 7 sins of pitching bloggers. The only one I disagree with is “lacking a blog.” Provided a company reaches out to bloggers in the right way, with interesting relevant material and so on, I don’t think they have to have a blog. For some companies, outreach may be the best way to engage, at least initially, and I’d rather they do that than do nothing. Does having a blog make it easier? Absolutely, and I’ve suggested “blogger relations blogs” to clients for even greater transparency.

]]> By: Chip Griffin http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-713 Chip Griffin Wed, 04 Apr 2007 13:00:49 +0000 http://getgood.com/roadmaps/?p=350#comment-713 Good advice. As for other ideas, ironically, I just had a piece in Bulldog Reporter's Daily Dog yesterday with my 7 Deadly Sins of Pitching Bloggers. Here's what I offered up: 1. Failing to Be Transparent 2. Appearing to Bribe 3. Lacking Your Own Blog 4. Making a Bad Pitch 5. Being Scripted 6. Forgetting Everything is “On the Record” 7. Making Claims That Can Be Easily Disproved I actually published a white paper on the subject, but I want to be careful about pitching in comments :) Good advice.

As for other ideas, ironically, I just had a piece in Bulldog Reporter’s Daily Dog yesterday with my 7 Deadly Sins of Pitching Bloggers.

Here’s what I offered up:

1. Failing to Be Transparent

2. Appearing to Bribe

3. Lacking Your Own Blog

4. Making a Bad Pitch

5. Being Scripted

6. Forgetting Everything is “On the Record”

7. Making Claims That Can Be Easily Disproved

I actually published a white paper on the subject, but I want to be careful about pitching in comments :)

]]> By: Business and Blogging http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-719 Business and Blogging Wed, 04 Apr 2007 07:36:32 +0000 http://getgood.com/roadmaps/?p=350#comment-719 <strong>Good Advice on Marketing to Bloggers - from BlogHer Business</strong> More from BlogHer Business 07, held last month in New York, about which I posted a couple of days ago. On Susan Getgoods Marketing Roadmaps, another report from the conference and with lots of links to women bloggers, together with an obs... Good Advice on Marketing to Bloggers – from BlogHer Business

More from BlogHer Business 07, held last month in New York, about which I posted a couple of days ago.
On Susan Getgoods Marketing Roadmaps, another report from the conference and with lots of links to women bloggers, together with an obs…

]]> By: Maria Niles http://getgood.com/roadmaps/2007/04/03/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers/comment-page-1/#comment-712 Maria Niles Wed, 04 Apr 2007 02:20:28 +0000 http://getgood.com/roadmaps/?p=350#comment-712 Susan - it was great to see you at the conference. Thanks so much for the list of Do's and Don'ts. Also, love seeing you on the blue couch! Susan – it was great to see you at the conference. Thanks so much for the list of Do’s and Don’ts. Also, love seeing you on the blue couch!

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