Readers, I need your help.
I am starting a series of blogger relations case studies, and I am interested in what you think are the three best blogger relations programs of the past few years. And the three worst.
I’m aiming for something similar to what I did last month with the CBS New Adventures of Old Christine outreach – interviews with the participants, both the bloggers and the promoting firms/groups, combined with third party analyses and of course my own take on the effort.
I have my own candidates for good and bad examples, but want to make sure I cover the cases you would like to read about. Leave a comment here or email me at sgetgood@getgood.com
Thanks!
Tags: blogger relations
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Launch of Apple iPhone is a goob example of continous image building and valuing the feedback of bloggers.
Similarly, RSS feeds declined of a number of bloggers. Google put up the post on their official Google Blog as to they are identifying the problem and will be rectified.
But how did Apple reach out to bloggers specifically? They did a great job hyping the hell out of the iPhone, but I wouldn’t classify it as blogger relations.
Susan, has to be Dell in the last year, the customer service outreach program is a highlight.
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