Comments on: Simple starting points for your good pitch

By: Kami Huyse

Kami Huyse — Thu, 05 Jun 2008 15:04:29 +0000

I’ve always hated those trademark circles in pitch e-mails and press releases. Otherwise, great examples.

By: Celeste Lindell

Celeste Lindell — Wed, 04 Jun 2008 16:21:18 +0000

Thanks for the mention! We’re getting great results already (Flickr photos, Twitter conversation, blog posts).

By: Jason Falls

Jason Falls — Wed, 04 Jun 2008 13:09:32 +0000

Oh, pshaw! Thanks for the kind words and using me as an example. I’ll absolutely keep you updated on our outreach successes. Punchline.com just picked up something about The Stuff Inside relative to the Summer of Tears, the comedy troupe that is one of the subjects of our initial effort. More to come I’m sure.

Thanks again for the props. (I still think my pitch to you was the best one I’ve had in a while.)

By: Susan Getgood

Susan Getgood — Wed, 04 Jun 2008 12:05:47 +0000

Companies spend a lot of money to build their brands and their marks, and often insist that the symbols be used in all communications. As long as the pitch is good, and the use of the symbols isn’t excessive, I think it’s okay.

Of course, the blogger won’t use them if she writes, but the client is satisfied that the marks have been protected.

On my projects, I try to get the client to agree to use of the symbol on first use in any document but not thereafter. That way the document doesn’t become symbol soup.

By: Josh Morgan

Josh Morgan — Wed, 04 Jun 2008 07:02:59 +0000

Susan,

Great best practices. Thank you for sharing. One question. I’m curious on your thoughts on the inclusion of the TM information etc in the Hello Kitty pitch. I would think it would be better to leave that out in a blog pitch.

By: Moksh Juneja

Moksh Juneja — Wed, 04 Jun 2008 04:02:55 +0000

Giving those examples as it is, does really help in understanding the pitches to bloggers, much better.

Interestingly, your concluding line – “Don’t worry about the hit. Just think about connecting.” reminds me of the learning that I received from Bhagavad Gita that “do not worry about the results, but do your duties (karma) and the results will follow.”