Comments on: Motrin encapsulated http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Tue, 27 Jul 2010 17:33:41 -0400 hourly 1 http://wordpress.org/?v=3.0 By: Karen http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/comment-page-1/#comment-2055 Karen Mon, 01 Dec 2008 23:00:42 +0000 http://getgood.com/roadmaps/?p=601#comment-2055 I like the way Motrin handled it too, and you're right about Twitter. Probably not mainstream, however, it's viral as all get out. I like the way Motrin handled it too, and you’re right about Twitter. Probably not mainstream, however, it’s viral as all get out.

]]> By: Susan Getgood http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/comment-page-1/#comment-1996 Susan Getgood Thu, 27 Nov 2008 14:49:21 +0000 http://getgood.com/roadmaps/?p=601#comment-1996 Thanks for the comments. We have no way of knowing what further engagement Motrin might have planned with the market segment. I hope they do reach out. In the end, this was more a quasi-public and very expensive focus group. I remain convinced that there was no good reason to let the campaign run once they knew there were problems. YMMV. Melamine will be a big issue, full stop. Like BPA. Different type of issue though -- the Motrin ad was indeed a single flash point and easily resolved. Poisoning children? Not so much. Thanks for the comments. We have no way of knowing what further engagement Motrin might have planned with the market segment. I hope they do reach out.

In the end, this was more a quasi-public and very expensive focus group. I remain convinced that there was no good reason to let the campaign run once they knew there were problems. YMMV.

Melamine will be a big issue, full stop. Like BPA. Different type of issue though — the Motrin ad was indeed a single flash point and easily resolved. Poisoning children? Not so much.

]]> By: kim/hormonec-colored days http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/comment-page-1/#comment-1993 kim/hormonec-colored days Thu, 27 Nov 2008 08:44:01 +0000 http://getgood.com/roadmaps/?p=601#comment-1993 Motrin encapsulated? LOL! Interestingly, a few Twitter Moms have been asking why the same level of fury has not been created around the issue of melamine in baby formula. I believe it was only yesterday that the offending companies were identified, so we will see what happens with that. Tolerating poisons in our babies' food is much more offensive that the Motrin ad. <abbr><em>kim/hormonec-colored days´s last blog post..<a href="http://hormonecoloreddays.blogspot.com/2008/11/tampfabulous-holiday-craft.html" rel="nofollow">A tampfabulous holiday craft</a></abbr></em> Motrin encapsulated? LOL!
Interestingly, a few Twitter Moms have been asking why the same level of fury has not been created around the issue of melamine in baby formula. I believe it was only yesterday that the offending companies were identified, so we will see what happens with that. Tolerating poisons in our babies’ food is much more offensive that the Motrin ad.

kim/hormonec-colored days´s last blog post..A tampfabulous holiday craft

]]> By: Will http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/comment-page-1/#comment-1990 Will Wed, 26 Nov 2008 23:34:32 +0000 http://getgood.com/roadmaps/?p=601#comment-1990 What I see when looking at this study is the huge opportunity missed by Motrin to build their brand/remind people about their brand. While the web can whip people into a frenzy, the fundamental problem with the ad was that it really wasn't offensive (or particularly interesting). One could argue that instead of caving, motrin could have said nothing. Playing this scenario out, moms get vocal and this story goes viral, and Motrin gets hammered in the marketplace. Except for one thing, the 'offense' is so minor that most people who see it (and are not angry blogging moms) will simply 'not get' what is offensive and likely think that the moms are over-reacting. Simply put, it is not interesting enough to go viral - would you forward the commercial?. What I see when looking at this study is the huge opportunity missed by Motrin to build their brand/remind people about their brand. While the web can whip people into a frenzy, the fundamental problem with the ad was that it really wasn’t offensive (or particularly interesting). One could argue that instead of caving, motrin could have said nothing. Playing this scenario out, moms get vocal and this story goes viral, and Motrin gets hammered in the marketplace. Except for one thing, the ‘offense’ is so minor that most people who see it (and are not angry blogging moms) will simply ‘not get’ what is offensive and likely think that the moms are over-reacting. Simply put, it is not interesting enough to go viral – would you forward the commercial?.

]]> By: MommyNamedApril http://getgood.com/roadmaps/2008/11/25/motrin-encapsulated/comment-page-1/#comment-1964 MommyNamedApril Tue, 25 Nov 2008 21:31:12 +0000 http://getgood.com/roadmaps/?p=601#comment-1964 it is encouraging the way they handled it it is encouraging the way they handled it

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