Comments on: Karen lives in Canada: Relevance Revisited http://getgood.com/roadmaps/2008/12/07/karen-lives-in-canada-relevance-revisited/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 29 Apr 2012 17:32:58 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Christine Lazzari http://getgood.com/roadmaps/2008/12/07/karen-lives-in-canada-relevance-revisited/comment-page-1/#comment-2360 Christine Lazzari Thu, 18 Dec 2008 14:39:21 +0000 http://getgood.com/roadmaps/?p=604#comment-2360 This article on techcrunch will make you laugh. It's bad PR for a PR person... Basically, Michael's doing what you do, but in a mean, vindictive way. I loved it, I'm not gonna lie! What I can't believe is how nasty HER response was to him. http://www.techcrunch.com/2008/12/18/meet-lois-whitman-the-poster-child-for-everything-wrong-with-pr/ Happy Holidays! Christine This article on techcrunch will make you laugh. It’s bad PR for a PR person… Basically, Michael’s doing what you do, but in a mean, vindictive way. I loved it, I’m not gonna lie! What I can’t believe is how nasty HER response was to him. http://www.techcrunch.com/2008/12/18/meet-lois-whitman-the-poster-child-for-everything-wrong-with-pr/

Happy Holidays!
Christine

]]> By: mom101 http://getgood.com/roadmaps/2008/12/07/karen-lives-in-canada-relevance-revisited/comment-page-1/#comment-2271 mom101 Mon, 15 Dec 2008 01:12:07 +0000 http://getgood.com/roadmaps/?p=604#comment-2271 You know, these pr people buy these lists, input the addresses and never give it another thought. You'd think that every so often, they'd assign someone to check out the blogs, see if they're functioning and relevant? Maybe? Wishful thinking? <abbr><em>mom101´s last blog post..<a href="http://mom-101.blogspot.com/2008/12/in-support-of-work-at-home-moms-and.html" rel="nofollow">In support of work-at-home moms, and other reasons to defeat the CPSIA act</a></abbr></em> You know, these pr people buy these lists, input the addresses and never give it another thought. You’d think that every so often, they’d assign someone to check out the blogs, see if they’re functioning and relevant? Maybe?

Wishful thinking?

mom101´s last blog post..In support of work-at-home moms, and other reasons to defeat the CPSIA act

]]> By: mothergoosemouse http://getgood.com/roadmaps/2008/12/07/karen-lives-in-canada-relevance-revisited/comment-page-1/#comment-2166 mothergoosemouse Wed, 10 Dec 2008 00:51:52 +0000 http://getgood.com/roadmaps/?p=604#comment-2166 "sometimes the client or the boss just can’t be moved from the idea that the product is intrinsically wonderful." I think that's my favorite part of this post, because it's by far our biggest struggle at PBN - tempering expectations. <abbr><em>mothergoosemouse´s last blog post..<a href="http://mothergoosemouse.com/2008/12/09/i-told-you-once-ill-tell-you-again/" rel="nofollow">I told you once, I’ll tell you again</a></abbr></em> “sometimes the client or the boss just can’t be moved from the idea that the product is intrinsically wonderful.”

I think that’s my favorite part of this post, because it’s by far our biggest struggle at PBN – tempering expectations.

mothergoosemouse´s last blog post..I told you once, I’ll tell you again

]]> By: laurent http://getgood.com/roadmaps/2008/12/07/karen-lives-in-canada-relevance-revisited/comment-page-1/#comment-2158 laurent Tue, 09 Dec 2008 18:09:08 +0000 http://getgood.com/roadmaps/?p=604#comment-2158 You're so right (about relevance being keystone to blogger relations). Seth Godin wrote in his Oct 16th post: "Ads that went to people who wanted them outperformed (50:1) ads aimed at strangers. Suddenly, respect becomes profitable". I think in wanted there's embedded 'permission' and 'relevance'. On the web, there's no excuse for 'cold emailing' to a blogger. He/she has a blog, and one ought to read/comment before contacting. This way you earn the permission. And then relevance is the other thing. If I blog about road bikes, I probably don't want to hear from harley davidson ;-). <abbr><em>laurent´s last blog post..<a href="http://blog.ecairn.com/2008/12/04/find-your-tribes/" rel="nofollow">Find your tribe(s).</a></abbr></em> You’re so right (about relevance being keystone to blogger relations).
Seth Godin wrote in his Oct 16th post: “Ads that went to people who wanted them outperformed (50:1) ads aimed at strangers. Suddenly, respect becomes profitable”. I think in wanted there’s embedded ‘permission’ and ‘relevance’. On the web, there’s no excuse for ‘cold emailing’ to a blogger. He/she has a blog, and one ought to read/comment before contacting. This way you earn the permission. And then relevance is the other thing. If I blog about road bikes, I probably don’t want to hear from harley davidson ;-) .

laurent´s last blog post..Find your tribe(s).

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