Comments on: In the doghouse? http://getgood.com/roadmaps/2009/01/18/in-the-doghouse/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 12 Feb 2012 16:50:24 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: Adam Masterson http://getgood.com/roadmaps/2009/01/18/in-the-doghouse/comment-page-1/#comment-3885 Adam Masterson Mon, 16 Feb 2009 03:18:32 +0000 http://getgood.com/roadmaps/?p=647#comment-3885 Right on! Good post. Right on! Good post.

]]> By: Ike http://getgood.com/roadmaps/2009/01/18/in-the-doghouse/comment-page-1/#comment-3184 Ike Sun, 25 Jan 2009 03:53:27 +0000 http://getgood.com/roadmaps/?p=647#comment-3184 Your credibility is only impeached to the degree to which your opinion expressed is akimbo to your previously stated positions. If you have a track record of liking things that are Green and hating things that are Blue, then you'd have a difficult time selling us on New York Giants replica jerseys on the weekend they play the Packers. People who DON'T know your backstory, your history, or your stated preferences might quibble anyway, but who cares? *I* know that Susan is going to be straight up with her opinions and isn't going to waver. Over time, they'll figure it out too. <abbr><em>Ike´s last blog post..<a href="http://feedproxy.google.com/~r/OccamsRazr/~3/m1zdN_Osxgg/" rel="nofollow">Card Blanche</a></abbr></em> Your credibility is only impeached to the degree to which your opinion expressed is akimbo to your previously stated positions.

If you have a track record of liking things that are Green and hating things that are Blue, then you’d have a difficult time selling us on New York Giants replica jerseys on the weekend they play the Packers.

People who DON’T know your backstory, your history, or your stated preferences might quibble anyway, but who cares?

*I* know that Susan is going to be straight up with her opinions and isn’t going to waver. Over time, they’ll figure it out too.

Ike´s last blog post..Card Blanche

]]> By: mothergoosemouse http://getgood.com/roadmaps/2009/01/18/in-the-doghouse/comment-page-1/#comment-3099 mothergoosemouse Mon, 19 Jan 2009 20:54:00 +0000 http://getgood.com/roadmaps/?p=647#comment-3099 I don't think you have to love every aspect of a company or a product or a campaign in order to promote it while keeping your integrity intact. We routinely include criticism - constructively phrased, of course - in our PBN write-ups, and our clients aren't just handing us gift cards to give away. Now, if you had absolutely nothing positive to say about JCP and their campaign, it would look strange for you to follow that up with a gift card giveaway. But since your opinion is primarily positive, with some well-reasoned criticism, I don't see any conflicts. <abbr><em>mothergoosemouse´s last blog post..<a href="http://mothergoosemouse.com/2009/01/19/the-magnitude-of-this-milestone/" rel="nofollow">The magnitude of this milestone</a></abbr></em> I don’t think you have to love every aspect of a company or a product or a campaign in order to promote it while keeping your integrity intact. We routinely include criticism – constructively phrased, of course – in our PBN write-ups, and our clients aren’t just handing us gift cards to give away.

Now, if you had absolutely nothing positive to say about JCP and their campaign, it would look strange for you to follow that up with a gift card giveaway. But since your opinion is primarily positive, with some well-reasoned criticism, I don’t see any conflicts.

mothergoosemouse´s last blog post..The magnitude of this milestone

]]> By: Stay out of the doghouse… http://getgood.com/roadmaps/2009/01/18/in-the-doghouse/comment-page-1/#comment-3087 Stay out of the doghouse… Mon, 19 Jan 2009 02:36:44 +0000 http://getgood.com/roadmaps/?p=647#comment-3087 [...] wrote about this campaign from a marketing point of view over on Marketing Roadmaps. Mostly positive, a few [...] [...] wrote about this campaign from a marketing point of view over on Marketing Roadmaps. Mostly positive, a few [...]

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