Comments on: Engaging with your community, your customer http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 29 Apr 2012 17:32:58 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: PR Newswire Blogger Outreach Webinar | Marketing Roadmaps http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/comment-page-1/#comment-7942 PR Newswire Blogger Outreach Webinar | Marketing Roadmaps Wed, 06 May 2009 22:00:51 +0000 http://getgood.com/roadmaps/?p=672#comment-7942 [...] covers the basics of blogger relations with an emphasis on measurement. Beyond 101 covers how to find the shared values with your customers and influencers, and is most effective when we are able to use your examples or [...] [...] covers the basics of blogger relations with an emphasis on measurement. Beyond 101 covers how to find the shared values with your customers and influencers, and is most effective when we are able to use your examples or [...]

]]> By: Greatest Hits: Blogger Relations | Marketing Roadmaps http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/comment-page-1/#comment-6431 Greatest Hits: Blogger Relations | Marketing Roadmaps Tue, 21 Apr 2009 13:00:18 +0000 http://getgood.com/roadmaps/?p=672#comment-6431 [...] Engaging with your community: your customer [...] [...] Engaging with your community: your customer [...]

]]> By: mothergoosemouse http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/comment-page-1/#comment-4083 mothergoosemouse Wed, 25 Feb 2009 03:09:34 +0000 http://getgood.com/roadmaps/?p=672#comment-4083 Excellent! Two points in your post jumped out at me. One, the "why" is crucial. If I can't come up with a "why" that's meaningful to me, even if the offer is pretty sweet in and of itself, I won't bite. Effective product reviews (i.e., ones that are worth reading) have to incorporate the "why"; otherwise, they're just ads. And two, I'm usually unimpressed by the "why" that's included in the pitch. It seems that in an effort to demonstrate the personal relevance of a product, companies are grasping at straws. The "why" doesn't necessarily have to be new and different, but it does have to be believable. In many cases, I don't actually need to have the "why" articulated for me - if the product is a good fit, I already know "why". <abbr><em>mothergoosemouse´s last blog post..<a href="http://mothergoosemouse.com/2009/02/24/what-survivor-contestants-really-ought-to-have-learned/" rel="nofollow">What Survivor contestants REALLY ought to have learned</a></abbr></em> Excellent! Two points in your post jumped out at me.

One, the “why” is crucial. If I can’t come up with a “why” that’s meaningful to me, even if the offer is pretty sweet in and of itself, I won’t bite. Effective product reviews (i.e., ones that are worth reading) have to incorporate the “why”; otherwise, they’re just ads.

And two, I’m usually unimpressed by the “why” that’s included in the pitch. It seems that in an effort to demonstrate the personal relevance of a product, companies are grasping at straws. The “why” doesn’t necessarily have to be new and different, but it does have to be believable. In many cases, I don’t actually need to have the “why” articulated for me – if the product is a good fit, I already know “why”.

mothergoosemouse´s last blog post..What Survivor contestants REALLY ought to have learned

]]> By: Mom101 http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/comment-page-1/#comment-4070 Mom101 Tue, 24 Feb 2009 14:01:08 +0000 http://getgood.com/roadmaps/?p=672#comment-4070 What a very smart analysis Susan. I agree packaged goods can be challenging and product usage doesn't = interest and certainly not evangelism. Some products should just recognize personal blogs may not be a good fit for them. <abbr><em>Mom101´s last blog post..<a href="http://mom-101.blogspot.com/2009/02/four-annual-morning-after-oscars-recap.html" rel="nofollow">Fourth Annual Morning-After Oscars Recap</a></abbr></em> What a very smart analysis Susan. I agree packaged goods can be challenging and product usage doesn’t = interest and certainly not evangelism. Some products should just recognize personal blogs may not be a good fit for them.

Mom101´s last blog post..Fourth Annual Morning-After Oscars Recap

]]> By: Arrow Tips- Brought to you by Advena Artemis » Blog Archive » Mom 2.0 Summit Link Post http://getgood.com/roadmaps/2009/02/23/engaging-with-your-community-your-customer/comment-page-1/#comment-4063 Arrow Tips- Brought to you by Advena Artemis » Blog Archive » Mom 2.0 Summit Link Post Tue, 24 Feb 2009 04:48:35 +0000 http://getgood.com/roadmaps/?p=672#comment-4063 [...] Engaging with your community, your customer (post based in part by her panel during Mom 2.0 Summit) by Susan Getgood [...] [...] Engaging with your community, your customer (post based in part by her panel during Mom 2.0 Summit) by Susan Getgood [...]

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