Comments on: Spam, the law of averages & June Cleaver – more blogger relations

By: kim/hormone-colored days

kim/hormone-colored days — Tue, 07 Apr 2009 21:40:31 +0000

I got their note today. Like, you, I think it's a positive move, but "...I have to admit a preference for actual maple syrup as opposed to maple tasting syrup." We're snobby like that in my house. kim/hormone-colored days´s last blog post..Marketing to Moms who Blog: What You Say May be Used Against You in a Court of Law

By: Susan Getgood

Susan Getgood — Sun, 05 Apr 2009 14:40:10 +0000

*Relevance* is the most important element in any outreach, as the Log Cabin pitch proves. What I hope companies will avoid is leaving it to the *bloggers* to find the relevance. Sometimes they will, but more often they will not.

It would be very easy to make the leap that a generic pitch works from this example, when the success is more likely due to some basic targeting on the outreach list combined with the high degree of relevance of the HFCS issue for many parent bloggers.

By: Anne-Marie at This Mama Cooks!

Anne-Marie at This Mama Cooks! — Sun, 05 Apr 2009 02:27:44 +0000

I got the Log Cabin pitch too and it was a perfect fit at This Mama Cooks! since I have written that many moms want HFCA removed from products. I posted the news, used a pancake recipe that I thought was healthier than the one they provided (but that did use lite pancake syrup). And then I wrote the PR person thanking her for the news. Ends up she represents other food companies I am interested in featuring for another project. So even if the pitch wasn't personalized, it was dead on and the relationship I now have with the publicist is very beneficial for my work. A win win situation for both of us. Anne-Marie at This Mama Cooks!´s last blog post..Friday's Weight Watchers frittata roundup

By: mothergoosemouse

mothergoosemouse — Thu, 02 Apr 2009 18:35:23 +0000

I probably would have written about Log Cabin. Not only had I recently written about HFCS anyway, we are big syrup consumers, and the brand currently in my cupboard is chock full of HFCS. Time for a change. mothergoosemouse´s last blog post..Third place, thanks to the 30 Day Shred

By: Susan Getgood

Susan Getgood — Wed, 01 Apr 2009 23:06:07 +0000

Mom-101: I’ll take their word for it too.

But they were exceedingly lucky that you caught it given the volume of pitches you receive & the sparseness of the pitch.

The problem is, it would be easy to then use this success as proof that a somewhat targeted list and a generic pitch can work.

But wow, 1 in 5000. Not good odds. PR peeps, think about that for a minute.

In the interest of transparency, Mom-101 is not the only blogger I know who got the pitch. The other one had to fish it out of her trash at my request.

By: Mom101

Mom101 — Wed, 01 Apr 2009 22:43:35 +0000

In fairness, the PR folks on Log Cabin assured me that it was a paired down list, presumably to folks they thought would be receptive to a food safety message. It wasn't personal in how it addressed me, per se... but I'll take their word for it. In any case I had to weed through 4999 other totally irrelevant press releases to get to that one. I hope that most PR folks aren't billing their clients to work those odds. Mom101´s last blog post..When preschoolers attack. Or at least attack their closets.

By: Average Jane

Average Jane — Wed, 01 Apr 2009 16:36:50 +0000

The June Cleaver image is why I'm always trying to encourage marketers to go to BlogHer. It makes a huge impression on them to see what their customers are really like. Average Jane´s last blog post..Average Jane's Underrated Movie Favorites

By: Karen Sugarpants

Karen Sugarpants — Wed, 01 Apr 2009 01:57:32 +0000

Amen Susan! AMEN! Karen Sugarpants´s last blog post..Oh It’s ON Like Donkey Kong!