Comments on: Just what is blogger relations anyway?

By: Being Heard Above the Din : Bizzia - Business News and Commentary - Finance and Business Tips

Tue, 19 May 2009 06:54:13 +0000

[...] the article I mentioned from Marketing Roadmaps, Susan mentioned that small businesses should try different tactics than big-budget companies do. [...]

By: May 17 PR top 5 | Strive Notes

May 17 PR top 5 | Strive Notes — Sun, 17 May 2009 15:27:25 +0000

[...] 4. Susan Getgood offers us a long and detailed explanation of what blogger relations really is. [...]

By: Has Blogger Outreach Hit Its Tipping Point? : Bizzia - Business News and Commentary - Finance and Business Tips

Fri, 15 May 2009 04:12:27 +0000

[...] Susan at Marketing Roadmaps mentioned, the signal to noise ratio is getting bigger – and that makes it harder to suss out the [...]

By: The crazy suburban mom

The crazy suburban mom — Tue, 12 May 2009 14:46:12 +0000

The problem with all these campaigns is they are starting to look the same. And are taking the tone of internet freebies.

And as such, are losing the gal to gal intimate chatty quality that they need to have to make them successful.

It seems that every new promo I run into involves going to a site, coming back to another, twittering, joining, entering here, entering there… an easter egg hunt. and not in a good way.

Frankly it feels forced. It feels false.

It’s not fun and it feels disingenuous. It’s no wonder the FCC is looking at it.

Perhaps companies could step back and see why blogging works so to connect woman – not force advertising into the connection… but sit along side the connection, like another friend in the conversation.

Tracy

By: Jodi

Jodi — Tue, 12 May 2009 14:04:16 +0000

Excellent points Susan and commentors. I also agree with your opinion that some of the "lesser known" bloggers" should also be targeted. Since so many of the "big name" bloggers are invited to so many events, it's probably hard for them to even make it to everything at this point. Jodi´s last blog post..I Should Know Better...

By: links for 2009-05-12 — contentious.com

links for 2009-05-12 — contentious.com — Tue, 12 May 2009 14:00:31 +0000

[...] Just what is blogger relations anyway? | Marketing Roadmaps Good primer from Susan Getgood (tags: marketing PR tutorials blogs relationship+building) [...]

By: Could you, would you, on your blog? | Cornered Office | Work It, Mom!

Could you, would you, on your blog? | Cornered Office | Work It, Mom! — Tue, 12 May 2009 12:58:54 +0000

[...] of this was bumping around in my brain, the wise and wonderful Susan Getgood went ahead and wrote an insightful piece of about blogger relations, touching on many of the new outreach programs and their possible pros and cons. The entire post is [...]

By: Mir

Mir — Tue, 12 May 2009 02:30:01 +0000

I loved the metaphor. Hats off to both of you.

Mir´s last blog post..Two whole years

By: Susan Getgood

Susan Getgood — Mon, 11 May 2009 23:49:12 +0000

“When the cash cow buys the farm” — lovely, Julie.

And BTW readers, it was a comment by Julie that inspired the splash/pebble metaphor. Like it? Give her some of the credit. Hate it? It’s all my fault.

By: Julie @ The Mom Slant

Julie @ The Mom Slant — Mon, 11 May 2009 23:42:49 +0000

As always, I love to hear your thoughts on this topic (and others, of course). That very same shark-jumping metaphor came to me last night. I'm tired of boondoggles and junkets and arbitrarily assembled lists - which I hear will be refined with the assistance of an advisory board. I've gone on the boondoggles and been on the lists, and I'm still sick of them. Enough is enough. As far as I'm concerned, we're just about to clear that shark. I'll be interested to see who sticks around when the cash cow buys the farm. Julie @ The Mom Slant´s last blog post..This is Mother’s Day. This is Mother’s Day on depression. Any questions?