Comments on: The FTC is NOT gunning for mom bloggers

By: Once More, with Feeling: FTC guidelines, bloggers and companies | Marketing Roadmaps

Tue, 17 Nov 2009 01:39:49 +0000

[...] time I post about the FTC’s guidelines for endorsements and testimonials, I hope that, this time, the [...]

By: FTC Guidelines on Endorsments: Analysis of the Examples | Marketing Roadmaps

Thu, 05 Nov 2009 03:02:18 +0000

[...] example is unchanged from the proposed guidelines. Key [...]

By: More on FTC endorsement guidelines re: free speech and journalism | Marketing Roadmaps

Thu, 29 Oct 2009 17:52:22 +0000

[...] guidelines for commercial endorsements and testimonials first hit the blogosphere last May, I did an analysis of the pertinent examples. I did a quick re-take earlier this month when the final guidelines [...]

By: Bloggers Can (Not? Be Fined Up to 11K Per Post for Non-Disclosure)

Bloggers Can (Not? Be Fined Up to 11K Per Post for Non-Disclosure) — Fri, 09 Oct 2009 09:02:24 +0000

[...] post from Susan Getgood at Marketing Roadmaps actually looks at official documentation (pdf) from the [...]

By: Updated analysis of FTC guidelines, part one | Marketing Roadmaps

Updated analysis of FTC guidelines, part one | Marketing Roadmaps — Thu, 08 Oct 2009 14:00:12 +0000

[...] updating my May analysis of the proposed guidelines in two parts. First, in this post, some general comments about the final guidelines. Next — [...]

By: Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure | NSD Newsletter

Thu, 08 Oct 2009 10:04:14 +0000

[...] post from Susan Getgood at Marketing Roadmaps actually looks at official documentation (pdf) from the [...]

By: Louise

Louise — Wed, 07 Oct 2009 03:31:24 +0000

It’s the misunderstanding of the guidelines that has got people upset. Some people are upset to because they feel that moms are being picked on. I’m just upset because I don’t want them to come after me. I hope that I disclose enough information on my blog. Oh and I’m going to have to get an accountant for taxes
Louise´s last blog ..Wordless Wednesday – life of a musician

By: Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure - Programming Blog

Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure - Programming Blog — Mon, 05 Oct 2009 21:29:36 +0000

[...] post from Susan Getgood at Marketing Roadmaps actually looks at official documentation (pdf) from the [...]

By: Moms Who Blog - a news journal about mothers active in social media » Integrity in the Blogosphere

Tue, 28 Jul 2009 15:39:08 +0000

[...] This year has been tough for parent bloggers amid talk in the media and elsewhere about pay-per-post practices, “Blogola” and other questionable relationships between bloggers and marketers – behavior that represents only a small portion of bloggers. There also has been much discussion about the new Federal Trade Commission guidelines, which in the media have been unfairly targeted at parent bloggers. [...]

By: More on FTC guidelines and impact on bloggers | Marketing Roadmaps

More on FTC guidelines and impact on bloggers | Marketing Roadmaps — Tue, 30 Jun 2009 18:32:38 +0000

[...] really wasn’t anything new or unexpected. I’ve written about this topic as has Liz. What was nice was to actually hear it directly from the FTC rather than filtered through [...]