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	<title>Comments on: Facebook: the gateway drug to social media, &amp; other thoughts on SOCIAL networks</title>
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	<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/</link>
	<description>&#34;If you don&#039;t know where you are going, any road will take you there.&#34; - Lewis Carroll, Alice in Wonderland</description>
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		<title>By: From the archives: On Facebook &#124; Marketing Roadmaps</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-19093</link>
		<dc:creator>From the archives: On Facebook &#124; Marketing Roadmaps</dc:creator>
		<pubDate>Tue, 15 Sep 2009 13:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-19093</guid>
		<description>[...] (7/7/2009) My Facebook page experiment (6/17/2009) The great Facebook URL grab (6/16/2009) Facebook. The gateway drug to social media (6/4/2009) What does Facebook want to be when it grows up (11/1/2007)  Ways to grow your business? Piss off [...]</description>
		<content:encoded><![CDATA[<p>[...] (7/7/2009) My Facebook page experiment (6/17/2009) The great Facebook URL grab (6/16/2009) Facebook. The gateway drug to social media (6/4/2009) What does Facebook want to be when it grows up (11/1/2007)  Ways to grow your business? Piss off [...]</p>
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		<title>By: dchase (Dave Chase)</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-14810</link>
		<dc:creator>dchase (Dave Chase)</dc:creator>
		<pubDate>Tue, 21 Jul 2009 14:47:10 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-14810</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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&lt;div class=&quot;ccimg1&quot; title=&quot;dchase (Dave Chase)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;&quot;&gt;
&lt;img name=&quot;cc_image&quot; title=&quot;dchase (Dave Chase)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:50px;height:50px;&quot; src=&quot;http://purl.org/net/spiurl/dchase&quot;&gt;
&lt;/div&gt;
&lt;/a&gt;
@DerekEdmond Great articles! Still for me, Twitter is about my interests and Facebook is about my &#039;real&#039; relationships&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/dchase" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
@DerekEdmond Great articles! Still for me, Twitter is about my interests and Facebook is about my &#8216;real&#8217; relationships</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: derekedmond (Derek Edmond)</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-14809</link>
		<dc:creator>derekedmond (Derek Edmond)</dc:creator>
		<pubDate>Tue, 21 Jul 2009 14:33:42 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-14809</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
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&lt;div class=&quot;ccimg1&quot; title=&quot;derekedmond (Derek Edmond)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;&quot;&gt;
&lt;img name=&quot;cc_image&quot; title=&quot;derekedmond (Derek Edmond)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:50px;height:50px;&quot; src=&quot;http://purl.org/net/spiurl/derekedmond&quot;&gt;
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@dchase I think it&#039;s a good thing - 2 interesting posts on FB leading the way for other SM: http://bit.ly/vQu8 and [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/derekedmond" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
@dchase I think it&#8217;s a good thing &#8211; 2 interesting posts on FB leading the way for other SM: <a href="http://bit.ly/vQu8" rel="nofollow">http://bit.ly/vQu8</a> and [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: dchase (Dave Chase)</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-14808</link>
		<dc:creator>dchase (Dave Chase)</dc:creator>
		<pubDate>Tue, 21 Jul 2009 14:12:11 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/dchase&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div class=&quot;ccimg1&quot; title=&quot;dchase (Dave Chase)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;&quot;&gt;
&lt;img name=&quot;cc_image&quot; title=&quot;dchase (Dave Chase)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:50px;height:50px;&quot; src=&quot;http://purl.org/net/spiurl/dchase&quot;&gt;
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Great #socialmedia posts RT @DerekEdmond:2 interesting posts on FB leading the way for other SM: http://bit.ly/vQu8 and [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/dchase" title="Twitter Comment" rel="nofollow"></p>
<div class="ccimg1" title="dchase (Dave Chase)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;">
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<p></a><br />
Great #socialmedia posts RT @DerekEdmond:2 interesting posts on FB leading the way for other SM: <a href="http://bit.ly/vQu8" rel="nofollow">http://bit.ly/vQu8</a> and [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: The great Facebook URL grab of 2009 &#124; Marketing Roadmaps</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-11593</link>
		<dc:creator>The great Facebook URL grab of 2009 &#124; Marketing Roadmaps</dc:creator>
		<pubDate>Wed, 17 Jun 2009 03:36:19 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-11593</guid>
		<description>[...] I&#8217;ve already gone on record that I think nearly every business in America should have a Facebook page, because, point blank, [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve already gone on record that I think nearly every business in America should have a Facebook page, because, point blank, [...]</p>
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		<title>By: Vic</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-11292</link>
		<dc:creator>Vic</dc:creator>
		<pubDate>Fri, 12 Jun 2009 18:29:58 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-11292</guid>
		<description>Social sites are for their name should be for socializing with people. This means we should not only use it for the sake of our selves (marketing, popularity, etc) but should be for the sale of connection, commitment, and mutual benefits.

&lt;abbr&gt;&lt;em&gt;Vic´s last blog post..&lt;a href=&quot;http://businessaccent.com/2009/06/10/business-face-off-entrepreneur-versus-employee/&quot; rel=&quot;nofollow&quot;&gt;Business Face-off: Entrepreneur versus Employee&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Social sites are for their name should be for socializing with people. This means we should not only use it for the sake of our selves (marketing, popularity, etc) but should be for the sale of connection, commitment, and mutual benefits.</p>
<p><abbr><em>Vic´s last blog post..<a href="http://businessaccent.com/2009/06/10/business-face-off-entrepreneur-versus-employee/" rel="nofollow">Business Face-off: Entrepreneur versus Employee</a></em></abbr></p>
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		<title>By: Aaron Strout</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-11089</link>
		<dc:creator>Aaron Strout</dc:creator>
		<pubDate>Wed, 10 Jun 2009 14:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-11089</guid>
		<description>Susan,

First, it was great to see you last month at the Inbound Marketing Summit in SF. What a pleasant surprise!

Second, AMEN! I really like how you&#039;ve framed the conversation and the fact that you are reinforcing the &quot;fish where the fish are&quot; concept. When people like my wife (who has become surprisingly socially savvy) are spending 10+ hours a week on FB, that&#039;s a good indication that businesses should start thinking about how to tackle engaging with those consumers.

One thing that I&#039;ve been bullish on recently because of it&#039;s ability to help businesses tap into the power of Facebook is Facebook Connect. FB Connect is not mutually exclusive of the goodness of Facebook -- including fan pages -- but it does give businesses a relevant way to gently interrupt people&#039;s conversations without feeling intrusive.

Thanks for giving me some good fodder to start the day!

Best,
Aaron

&lt;abbr&gt;&lt;em&gt;Aaron Strout´s last blog post..&lt;a href=&quot;http://theengagedconsumer.powered.com/2009/05/29/inbound-marketing-summit-lessons-listen-be-authentic-and-measure/&quot; rel=&quot;nofollow&quot;&gt;Inbound Marketing Summit Lessons: Listen, Be Authentic and Measure!&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Susan,</p>
<p>First, it was great to see you last month at the Inbound Marketing Summit in SF. What a pleasant surprise!</p>
<p>Second, AMEN! I really like how you&#8217;ve framed the conversation and the fact that you are reinforcing the &#8220;fish where the fish are&#8221; concept. When people like my wife (who has become surprisingly socially savvy) are spending 10+ hours a week on FB, that&#8217;s a good indication that businesses should start thinking about how to tackle engaging with those consumers.</p>
<p>One thing that I&#8217;ve been bullish on recently because of it&#8217;s ability to help businesses tap into the power of Facebook is Facebook Connect. FB Connect is not mutually exclusive of the goodness of Facebook &#8212; including fan pages &#8212; but it does give businesses a relevant way to gently interrupt people&#8217;s conversations without feeling intrusive.</p>
<p>Thanks for giving me some good fodder to start the day!</p>
<p>Best,<br />
Aaron</p>
<p><abbr><em>Aaron Strout´s last blog post..<a href="http://theengagedconsumer.powered.com/2009/05/29/inbound-marketing-summit-lessons-listen-be-authentic-and-measure/" rel="nofollow">Inbound Marketing Summit Lessons: Listen, Be Authentic and Measure!</a></em></abbr></p>
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		<title>By: Brett Hummel</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-11060</link>
		<dc:creator>Brett Hummel</dc:creator>
		<pubDate>Wed, 10 Jun 2009 01:16:37 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-11060</guid>
		<description>While I agree that Facebook might always be around, I don&#039;t know that its dominance will be for as long as your post intimates.  MySpace and Friendster are perfect examples how quickly the crowd and a business&#039; costumers can move away to the next best thing.  

In fact, I read recently that for the first time, Facebook&#039;s core demographic (aged 18-25) has actually declined in usage, and most of the growth now comes from foreign traffic and older demographics.  This would seem to show that their central market is in fact leaving because they are not as engaged as Facebook claims.  Instead of this engaging phenomenon, I think Facebook will become a modern Whitepages that allows us to connect with acquaintances, and will possibly provide some advertising opportunities as well.

&lt;abbr&gt;&lt;em&gt;Brett Hummel´s last blog post..&lt;a href=&quot;http://bretthummel.com/?p=183&quot; rel=&quot;nofollow&quot;&gt;Ford Letting Go of Control To Court Millennials&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>While I agree that Facebook might always be around, I don&#8217;t know that its dominance will be for as long as your post intimates.  MySpace and Friendster are perfect examples how quickly the crowd and a business&#8217; costumers can move away to the next best thing.  </p>
<p>In fact, I read recently that for the first time, Facebook&#8217;s core demographic (aged 18-25) has actually declined in usage, and most of the growth now comes from foreign traffic and older demographics.  This would seem to show that their central market is in fact leaving because they are not as engaged as Facebook claims.  Instead of this engaging phenomenon, I think Facebook will become a modern Whitepages that allows us to connect with acquaintances, and will possibly provide some advertising opportunities as well.</p>
<p><abbr><em>Brett Hummel´s last blog post..<a href="http://bretthummel.com/?p=183" rel="nofollow">Ford Letting Go of Control To Court Millennials</a></em></abbr></p>
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		<title>By: Susan Getgood</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-10991</link>
		<dc:creator>Susan Getgood</dc:creator>
		<pubDate>Mon, 08 Jun 2009 13:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-10991</guid>
		<description>Kelly Anne gets the prize:

&quot;When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.&quot; Paul (Saul) of Tarsus, 1 Corinthians

If you want the book, email me your address.</description>
		<content:encoded><![CDATA[<p>Kelly Anne gets the prize:</p>
<p>&#8220;When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.&#8221; Paul (Saul) of Tarsus, 1 Corinthians</p>
<p>If you want the book, email me your address.</p>
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		<title>By: Kelly Anne</title>
		<link>http://getgood.com/roadmaps/2009/06/04/facebook-the-gateway-drug-to-social-media-other-thoughts-on-social-networks/comment-page-1/#comment-10969</link>
		<dc:creator>Kelly Anne</dc:creator>
		<pubDate>Sun, 07 Jun 2009 18:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://getgood.com/roadmaps/?p=724#comment-10969</guid>
		<description>The best reference I know to the phrase &quot;childish things&quot; is the Bible, from the ever popular-for-weddings 1 Corinthians.

One thing I&#039;ve found with a lot of people I&#039;ve encountered is hesitance to move to yet another social network.  After the &quot;Everyone&#039;s using Friendster, no, now MySpace, no, now Facebook&quot; trend, the rise of Twitter is seen as the next thing, and I get the feeling that people are tired of moving around.

However, I use FB and Twitter at the same time; my social network on FB isn&#039;t going anywhere, and I wouldn&#039;t give it up for Twitter (nor would any of my contacts who responded to my totally non-scientific poll of tweeting &quot;Would you give up FB for Twitter?&quot;).  I think that, for a company, it is important to be where the customers are; in that respect, if you want to have a social media front, definitely use Facebook; however, that does not have to keep you from also having a presence on some of the more early-adopter technologies such as Twitter.

&lt;abbr&gt;&lt;em&gt;Kelly Anne´s last blog post..&lt;a href=&quot;http://kellyannemartin.com/blog/tutorials/lightroom-tips-library-overlays/&quot; rel=&quot;nofollow&quot;&gt;Lightroom Tips : Library Overlays&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The best reference I know to the phrase &#8220;childish things&#8221; is the Bible, from the ever popular-for-weddings 1 Corinthians.</p>
<p>One thing I&#8217;ve found with a lot of people I&#8217;ve encountered is hesitance to move to yet another social network.  After the &#8220;Everyone&#8217;s using Friendster, no, now MySpace, no, now Facebook&#8221; trend, the rise of Twitter is seen as the next thing, and I get the feeling that people are tired of moving around.</p>
<p>However, I use FB and Twitter at the same time; my social network on FB isn&#8217;t going anywhere, and I wouldn&#8217;t give it up for Twitter (nor would any of my contacts who responded to my totally non-scientific poll of tweeting &#8220;Would you give up FB for Twitter?&#8221;).  I think that, for a company, it is important to be where the customers are; in that respect, if you want to have a social media front, definitely use Facebook; however, that does not have to keep you from also having a presence on some of the more early-adopter technologies such as Twitter.</p>
<p><abbr><em>Kelly Anne´s last blog post..<a href="http://kellyannemartin.com/blog/tutorials/lightroom-tips-library-overlays/" rel="nofollow">Lightroom Tips : Library Overlays</a></em></abbr></p>
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