Comments on: It’s a beautiful day in the neighborhood: Some thoughts about community.

By: Recommended Marketing Reads for Monday, 7-13 : Bizzia - Business News and Commentary - Finance and Business Tips

Mon, 10 Aug 2009 08:36:27 +0000

[...] It’s a beautiful day in the neighborhood: Some thoughts about community. What is a community? Are you creating conversations around shared interests, rather than a product? And if you decide to work to create a community, will you stick around and keep engaging the customers and community? There’s nothing worse than watching a dying gathering place when a company decides not to support it anymore. [...]

By: Thumbs up, Facebook | Marketing Roadmaps

Thumbs up, Facebook | Marketing Roadmaps — Tue, 14 Jul 2009 02:54:56 +0000

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By: allenmireles (Allen Mireles)

allenmireles (Allen Mireles) — Mon, 13 Jul 2009 17:13:05 +0000

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It's a beautiful day in the neighborhood. Some thoughts about community via @sgetgood [link to post]

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By: briangeyser (Brian Geyser)

briangeyser (Brian Geyser) — Fri, 10 Jul 2009 13:02:09 +0000

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It’s a beautiful day in the neighborhood: Some thoughts about community. | Marketing Roadmaps [link to post]

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By: TargetStars (TargetStars)

TargetStars (TargetStars) — Fri, 10 Jul 2009 12:00:13 +0000

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It’s a beautiful day in the neighborhood: Some thoughts about community. [link to post]

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By: Aaron Strout

Aaron Strout — Wed, 08 Jul 2009 15:53:16 +0000

Susan,

Two things:
1) THANK you for mentioning Powered in your post. We always love it when smart people include us in their daily “content.”
2) AMEN to how you’ve described community building and engagement. I like the fact that the first question you’re asking companies to ask themselves is, “can we commit to a long term strategy.” Too many times, I’ve seen companies — many of which whom tend to take more of a short-term campaign approach — build an extravagant social microsite, only to rip it down months later as tumbleweeds blow through.

Have a rockin’ day!

Best,
Aaron | @aaronstrout
Aaron Strout´s last blog ..Double Shot of Weekly Social Marketing Links: June 30, 2009