Today the FTC published the final guidelines for endorsements and testimonials. Nothing terribly surprising, although I was pleased to see some additions to the examples about blogging and word of mouth marketing that made things much clearer. [Full text of the changes to the guidelines (pdf) as submitted to the Federal Register.]
More from me on this later this week. We’ll also be updating and repeating the Blog with Integrity webinar on disclosure to reflect the final approved guidelines. Follow @BlogIntegrity on Twitter, fan on Facebook or subscribe to the email list for updates.