Comments on: BlissDom, Disclosure, Super Bowl ads and a new survey http://getgood.com/roadmaps/2010/02/08/blissdom-disclosure-super-bowl-ads-and-a-new-survey/ "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland Sun, 29 Apr 2012 17:32:58 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Blogging Session Notes Link-Up! – Angela England http://getgood.com/roadmaps/2010/02/08/blissdom-disclosure-super-bowl-ads-and-a-new-survey/comment-page-1/#comment-33036 Blogging Session Notes Link-Up! – Angela England Sun, 14 Feb 2010 20:28:48 +0000 http://getgood.com/roadmaps/?p=845#comment-33036 [...] @SGetgood – Disclosure and Slides from “You Should Know Better” - all about the financial, ethical and legal things you need to know as a [...] [...] @SGetgood – Disclosure and Slides from “You Should Know Better” – all about the financial, ethical and legal things you need to know as a [...]

]]> By: Susan Getgood http://getgood.com/roadmaps/2010/02/08/blissdom-disclosure-super-bowl-ads-and-a-new-survey/comment-page-1/#comment-33028 Susan Getgood Sat, 13 Feb 2010 18:16:10 +0000 http://getgood.com/roadmaps/?p=845#comment-33028 We asked Mary Engle from the FTC about swag bags during the November Blog with Integrity webinar. She compared the swag bag to the guidelines' example of the free dog food coupon given by the store simply because the person often buys dog food. There's no targeting of the person individually by name, so no real relationship -- other than the basic consumer relationship. I am not a lawyer (although thought I wanted to be one when I was a child) but honestly, it seems to me that our relationship with the conference's sponsors is too distant to require disclosure. We asked Mary Engle from the FTC about swag bags during the November Blog with Integrity webinar. She compared the swag bag to the guidelines’ example of the free dog food coupon given by the store simply because the person often buys dog food. There’s no targeting of the person individually by name, so no real relationship — other than the basic consumer relationship.

I am not a lawyer (although thought I wanted to be one when I was a child) but honestly, it seems to me that our relationship with the conference’s sponsors is too distant to require disclosure.

]]> By: Deb http://getgood.com/roadmaps/2010/02/08/blissdom-disclosure-super-bowl-ads-and-a-new-survey/comment-page-1/#comment-33027 Deb Sat, 13 Feb 2010 17:56:11 +0000 http://getgood.com/roadmaps/?p=845#comment-33027 Great presentation. My business' lawyer and accountant advised me that conferences are essentially sponsored trips as well as it is part of most conference business practices to use sponsored money to defray costs, and the conference itself is a branded business too. Conferences often ask people to, in fact, thank those sponsors. So when we post praise for that conference or talk about any of the brands or swag that were sponsored, we should disclose what was received, but it's incredibly uncommon to see anyone do that. The accounting is driving me crazy, and then the disclosure is a whole additional thing. Is this something you've discussed? Great presentation. My business’ lawyer and accountant advised me that conferences are essentially sponsored trips as well as it is part of most conference business practices to use sponsored money to defray costs, and the conference itself is a branded business too. Conferences often ask people to, in fact, thank those sponsors. So when we post praise for that conference or talk about any of the brands or swag that were sponsored, we should disclose what was received, but it’s incredibly uncommon to see anyone do that. The accounting is driving me crazy, and then the disclosure is a whole additional thing. Is this something you’ve discussed?

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