Between the book, travel and work, my blogs have been a bit neglected this year. So, I’m really glad that I can finally take the wraps off the Blog with Integrity projects we’ve been working on since the beginning of the year.
Advisory Board: We are honored to welcome Liza Barry-Kessler, Gwen Bell, Isabel Kallman, Lisa Stone and David Wescott to the team as members of the Blog with Integrity Advisory Board.
New website: We’ve updated the website with more information about the team, our mission and upcoming events. We also added an Organizational Pledge so companies can show their support for the principles of the pledge.
Bridging Brands & Bloggers webinar: We are very excited about this webinar for PR, marketing and advertising professionals to be held on April 6th from noon to 1:30 eastern. We’ll talk about best practices for blogger outreach and the impact of the FTC endorsement guidelines on brands and bloggers. Plus an exclusive panel of influential bloggers will share their experiences working with brands. More details and registration information are on the website. Please spread the word!
Bridging Brands & Bloggers is sponsored by the Council of Public Relations Firms, and we are very grateful for their support.
On the road: We’ve been taking the Blog with Integrity message on the road. In February, I spoke at BlissDom about best practices and disclosure, and at Mom 2.0, my colleagues Liz Gumbinner and Julie Marsh were on a panel about the FTC guidelines. In the coming months, I’ll be on panels at BlogPaws, TBEX and BlogHer talking about disclosure and ethical best practices. I’m also doing a session for for marketing professionals about the impact of the guidelines at New Comm Forum.
And then there’s the book. Professional Blogging for Dummies (Wiley, July 2010). As my Facebook page says: “I used to have a life. Now I have a book.” If you have a few minutes in the next few days, I would so appreciate it if you would take the blogger survey for the book. I’ll probably close the survey next week. Here’s the link: http://www.surveymonkey.com/s/8GY3Z2F