Super Bowl ads, quick take

by Susan Getgood on February 4, 2013 · 1 comment

in Advertising,Blogging,Movie trailers

Full confession: I did not watch the Super Bowl last night. I did not see the half time show during which I understand Beyoncé sang ;-) I couldn’t even bring myself to watch all the ads this morning on the Internet.

It’s not even that Super Bowl advertising has “jumped the shark,” although I largely agree with Deb Rox’s post on BlogHer, that the creativity of Super Bowl advertising continues to suffer, especially when compared to the creativity of good user-generated media. But let’s not kid ourselves, UGC isn’t all sunshine and rainbows either. Some of it is pretty awful too.

I also am not misty-eyed over the old days. There was plenty of cruddy advertising back then too. We just forget the awful ones.

Of course, one person’s trash is another’s treasure. With a few exceptions, — those truly outstanding adverts that rise above every year — there are as many opinions about which ads were the best as there are actual ads. For example, many people love the talking babies. I just think they are creepy. Always have. Always will. And I will not watch GoDaddy commercials. Period.

Overall, I thought last night’s crop was pretty uninspired. Here are a few that I liked:

My favorite ad of the evening didn’t even air during the Super Bowl, but was merely teased during the Iron Man 3 spot – an Iron Man extended look on Facebook:

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{ 1 comment }

1 Susan Getgood February 4, 2013 at 2:21 pm

H/T Zakary from Raising Colorado (http://www.raisingcolorado.com) and my BlogHer colleague for info about Oreo’s cool social activation during the Blackout – “You can still dunk in the dark”
http://newsfeed.time.com/2013/02/04/watch-oreos-snappy-super-bowl-blackout-ad/

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