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	<title>Marketing Roadmaps &#187; Blogging</title>
	<link>http://getgood.com/roadmaps</link>
	<description>&#34;If you don&#039;t know where you are going, any road will take you there.&#34; - Lewis Carroll, Alice in Wonderland</description>
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		<title>The blog contest you are so glad wasn&#8217;t yours&#8230;</title>
		<description><![CDATA[Last week, a blogging hot mess developed around a contest being run for Chrysler by Ignite Social Media. You can get the deets at this post by Avitable. Fair warning: Avitable has a definite point of view on the events in question. I don’t.  Or more accurately, I’m not picking a side because I think both [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/03/10/the-blog-contest-you-are-so-glad-wasnt-yours/</link>
			</item>
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		<title>Brief report on blog monetization panel at Family Travel Conference</title>
		<description><![CDATA[Last week, I was privileged to participate on a panel about blog monetization at the inaugural Family Travel Conference . In my presentation I talked a bit about the different ways to make money with your blog as well as some of the considerations if you decide to go the advertising route, including the advantages [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/02/11/brief-report-on-blog-monetization-panel-at-family-travel-conference/</link>
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		<title>Facebook just wants &#8220;to be a real boy&#8221;</title>
		<description><![CDATA[This is the time of year when some folks trot out the tarot cards and crystal balls, and attempt to predict the coming year. And others wax eloquent (mostly)  on what transpired in the year just past. Over the 7 years I have been writing this blog, I have generally tried to stay away from [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/01/10/facebook-just-wants-to-be-a-real-boy/</link>
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		<title>Should you work for free?</title>
		<description><![CDATA[The social media &#8220;industry&#8221; is built on the back of people doing &#8220;stuff&#8221; for free. The business models of most social networks &#8212; Twitter, Facebook, Foursquare, Flickr, YouTube etc. etc. &#8212; depend on consumers using the free/&#8221;freemium&#8221; services and thereby creating both the free content that attracts and retains users, and more importantly, a mine-able [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/10/21/should-you-work-for-free/</link>
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		<title>Lessons to be learned from ConAgra/Ketchum&#8217;s Sotto Terra blogger event</title>
		<description><![CDATA[I&#8217;m back! You had to know I would not be able to resist commenting on the ConAgra/Ketchum &#8220;Sotto Terra&#8221; blogger events in New York last month that went so horribly, tragically wrong. So wrong that the fallout made it to the pages of the New York Times. Ouch. I&#8217;m not going to rehash the details [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/09/07/lessons-to-be-learned-from-conagraketchums-sotto-terra-blogger-event/</link>
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		<title>Pitching on the grave</title>
		<description><![CDATA[Normally, I&#8217;m proud to tell people that I&#8217;m a marketer. I love connecting consumers with the brands they love and companies with the products that fuel their business. Every so often though, someone calling themselves a marketing professional does something that makes me embarrassed for my profession. More than a few of these instances have [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/06/28/pitching-on-the-grave/</link>
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		<title>Is &#8220;earned media&#8221; an anachronism?</title>
		<description><![CDATA[anachronism &#8211; A thing belonging or appropriate to a period other than that in which it exists, esp. a thing that is conspicuously old-fashioned (Source: Google Search) Perhaps anachronism is a little harsh, but not by much. The whole concept pf earned media, as part of the triumvirate of Earned, Paid and Owned, has always been [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/06/19/is-earned-media-an-anachronism/</link>
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		<title>Smells like Social Media</title>
		<description><![CDATA[I have some serious topics on deck to share with you, including my thoughts on the state of  &#8221;earned media,&#8221; but today we have to take a little detour. Because the press release I received this morning for the “Made for Social Media” attraction fragrance  is just so good bad, in a good way, that I [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/05/17/smells-like-social-media/</link>
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		<title>Beating Blog Burnout panel at ASJA 2011 in New York</title>
		<description><![CDATA[cross posted to Snapshot Chronicles I was privileged to join author Dr. Irene Levine and former Ladies&#8217; Home Journal editor-in-chief Myrna Blyth on a panel at the American Society for Journalists and Authors conference last Saturday in New York. The topic was how to avoid &#8220;blog burnout,&#8221; which was a tad ironic since lately I [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/05/03/beating-blog-burnout-panel-at-asja-2010-in-new-york/</link>
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		<title>High Tea and High Strategy at Mom 2.0</title>
		<description><![CDATA[Last week, I attended Mom 2.0 in New Orleans, and a wonderful time was had by all. Except for the flight home Saturday night during which I (and my fellow passengers) experienced the worst turbulence  I have EVER experienced in 30+ years of flying. Pilots and crew of Delta flight 858 from NOLA to LaGuardia, [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/04/20/high-tea-and-high-strategy-at-mom-2-0/</link>
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