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	<title>Marketing Roadmaps &#187; Blogging</title>
	<link>http://getgood.com/roadmaps</link>
	<description>&#34;If you don&#039;t know where you are going, any road will take you there.&#34; - Lewis Carroll, Alice in Wonderland</description>
	<lastBuildDate>Thu, 04 Mar 2010 15:50:42 +0000</lastBuildDate>
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		<title>Blog with Integrity news</title>
		<description><![CDATA[Between the book, travel and work, my blogs have been a bit neglected this year. So, I&#8217;m really glad that I can finally take the wraps off the Blog with Integrity projects we&#8217;ve been working on since the beginning of the year.
Advisory Board:  We are honored to welcome Liza Barry-Kessler, Gwen Bell, Isabel Kallman, [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/03/04/blog-with-integrity-news/</link>
			</item>
	<item>
		<title>Emptying the bit bucket: books, pitches and too fat to fly?</title>
		<description><![CDATA[Heard on Twitter about a big brand: Apparently the brand is using multiple word of mouth agencies on blogger outreach programs for the same company initiative. Some of the agencies are offering compensation for posts, others not. Here&#8217;s the kicker though: some bloggers are getting both sorts of pitches. For the same program. Ouch!
And before [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/02/16/emptying-the-bit-bucket-books-pitches-and-too-fat-to-fly/</link>
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		<title>Blogging Survey for Professional Blogging for Dummies</title>
		<description><![CDATA[This Friday, I will be moderating Got Strategy?,the opening panel of the professional track at Mom 2.0. The panelists &#8212; Isabel Kallman, Joanne White and Mir Kamin &#8211;  will share lessons learned, good and bad, in building their professional blogs.
I&#8217;ll also be sharing some of the results to-date of the blogger survey for my book, [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/02/15/blogging-survey-for-professional-blogging-for-dummies/</link>
			</item>
	<item>
		<title>BlissDom, Disclosure, Super Bowl ads and a new survey</title>
		<description><![CDATA[Apart from my rather hectic return North on Friday (which you can read about on Snapshot Chronicles Roadtrip), BlissDom was absolutely great, and I wish I could have stayed longer.
BlissDom and Disclosure
As promised, here is a PDF of the complete slide deck from the &#8220;You Should Know Better&#8221; general session on Friday morning. Kristen Berman [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/02/08/blissdom-disclosure-super-bowl-ads-and-a-new-survey/</link>
			</item>
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		<title>Where in the world is Susan?</title>
		<description><![CDATA[I love speaking to groups. Or really, with groups, because the best part is the interaction with the audience.
A good thing, as I will be doing a lot of it over the next few months. Happy to do more, so please get in touch if you need a speaker for your event.
Here&#8217;s where I&#8217;ll be. [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/01/29/where-in-the-world-is-susan/</link>
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	<item>
		<title>Blogs you can learn from simply by reading</title>
		<description><![CDATA[As many of you know, I am currently writing Professional Blogging For Dummies, due this summer. One chapter of the book will cover ten blogs you can learn from simply by reading.
I have a working list of blogs I am considering for this section (below, in no particular order) but I thought I&#8217;d throw it [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/01/19/blogs-you-can-learn-from-simply-by-reading/</link>
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	<item>
		<title>When a disclosure policy discloses that the blogger doesn&#8217;t disclose&#8230;</title>
		<description><![CDATA[Recently, a blogger friend noticed that the disclosure policies on some of the blogs she was reading effectively said that the blogger didn&#8217;t necessarily disclose compensation:
The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/01/14/when-a-disclosure-policy-discloses-that-the-blogger-doesnt-disclose/</link>
			</item>
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		<title>BlogHer syndicates my post, MSNBC attends panel I&#8217;m on</title>
		<description><![CDATA[So far it&#8217;s been a pretty good week.
BlogHer syndicated last week&#8217;s FTC/Facebook survey post.
MSNBC covered the MommyTech CES panel I was on last Friday.
I actually had a good time in Las Vegas (a first I think), AND Southwest found my bag and delivered it this morning.
Here&#8217;s hoping it&#8217;s a sign for the coming year.
]]></description>
		<link>http://getgood.com/roadmaps/2010/01/11/blogher-syndicates-my-post-msnbc-attends-panel-im-on/</link>
			</item>
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		<title>Facebook&#8217;s new contest rules and FTC guidelines &#8211; has social media marketing adapted?</title>
		<description><![CDATA[Warning &#8211; long post
Are social media marketers implementing the new Facebook contest rules and meeting their obligations under FTC guidelines? Survey sez: maybe not, or at least, not yet.
Background
Social media marketing. A bit like the wild west of our imaginations &#8212; a little bit glamorous, a little bit dangerous, and as practiced by some, perhaps [...]]]></description>
		<link>http://getgood.com/roadmaps/2010/01/05/facebooks-new-contest-rules-and-ftc-guidelines-has-social-media-marketing-adapted/</link>
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		<title>See ya, 2009</title>
		<description><![CDATA[Don&#8217;t let the door hit you on the way out.
2009 has not been a banner year. The economy really impacted my business, as it has so many. Among other things, the competition for projects got quite fierce. When full-service agencies slash their fees to the bone, it is pretty hard for an independent to match [...]]]></description>
		<link>http://getgood.com/roadmaps/2009/12/31/see-ya-2009/</link>
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