Recent Posts

• Disclosing sponsored content: Celebrities, Instagram and the FTC
• The Future of Influencer Marketing @ BConnected Conference
• Influencer Marketing Landscape 2017
• The evolution of consumer-to-consumer marketing
• Managing Crisis: When Insiders Go Public
• 2014 in Review: Some of my favorite sponsored content programs (part 1)
• FTC Update: Operation Full Disclosure; Disclosing a compensated trip
• Blogger Compensation: How Much is a Sponsored Post Worth?
• A practical definition of content marketing
• FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media