A reminder that the credibility problem faced by the PR industry is nothing new.
Speaking of Classmates, they’re doing a Mortgage and Gas Giveaway through August 3rd. Details here, but upshot is, 10 folks are going to win $30,000 toward their mortgage or other bills and 100 will get $500 gas cards. All you have to do is upload a photo to your classmates.com profile. Given the price of gas, why not! Takes a few minutes, and even though the chances of winning are probably astronomical, it still could be you.
Disclosure: I learned about the Giveaway in a follow-up conversation to the Vocus blogger relations panel earlier this month. I wasn’t explicitly pitched on it. And that’s the point: if the story is good, you don’t need to ask.