Before I forget, I’m posting the links to the live blogs of the two sessions I participated in at BlogHer. My book and I also made it into a couple of the official photos, also linked here for your amusement.

The FTC Endorsement Guidelines – One Year Later

• Live blog
• Photo of panel

Bringing Sexy Back to Branding

• Live blog

Photo of  Professional Blogging For Dummies.

Thank you, official photographer! And just to be clear: While I am not unaware of the promotional value of  carrying the book around, mostly  I wanted to show the members of the BlogHer community who were kind enough to share their stories with me where they were mentioned in the book.  I just loved the reaction when folks who were profiled in depth saw their bit.

I’m back from BlogHer, with a lovely case of laryngitis from speaking just about 4 days straight with so many interesting, talented and successful women and men.

Coming attractions on the blogs:

• Here on Marketing Roadmaps, I’ll have a brief report on BlogHer  along with a case study of Gap’s pre-conference blogger outreach campaign #gapmagic.
• Over on Snapshot Chronicles, I’ll continue my thoughts on the evolution of the BlogHer community.
• On my Roadtrip travel blog, I’ll share my impressions and photos from the trip on Thursday to Ellis Island sponsored by Liberty Mutual‘s Responsibility Project. Plus pictures from my visit to the Central Park Zoo to see the new snow leopard exhibit, sponsored entirely by me.

In the meantime, I wanted to share a couple reviews of Professional Blogging For Dummies.

• So I bought a book (It’s Not a Lecture, David Wescott)
• Review/Giveaway: Professional Blogging For Dummies (Cornered Office, Mir Kamin)

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• The evolution of community: BlogHer at 5 (snapshotchronicles.com)

Image via Wikipedia

I’ve already written about BlogHer on my other blogs — a look back at the history of the conference on Snapshot Chronicles and my plans over the 5 days I will be in NYC on Roadtrip.

Here, as I have in the past, I’m going to tell you about the sessions I am looking forward to followed by a few words about promotions and pedicures.

On Friday, I actually don’t have much choice about what to attend as I am participating in two sessions. At 10:30 am, I’m on a panel about the FTC Guidelines for Endorsements and Testimonials moderated by Lisa Stone. The other panelists are Kimberly Coleman and Stacey Ferguson. Then at 2:45 pm, I’ll be joining Beth Blecherman and Kimberley Blaine in a Room Of Your Own which we’ve called “Social Media is Bringing Sexy Back to Branding — Do You Have the Social Media Strategy and Tools for Success?” In a nutshell — how to integrate social media into your branding strategy and guidance on picking the right tools for your objectives.

The “don’t miss” session of the day though will be the Community Keynote at 4:45 pm.

On Saturday, I will definitely be listening to those Radical Blogging Moms Joanne Bamberger, Annie Urban and Stephanie Roberts at 10:45 am and I’m going to try to make it to the ROYO – Little Fish in a Big Pond at 3pm to hear Nora Leibowitz, Catherine Holecko and Celeste Lindell talk about the pleasures of blogging small.

In between the panels on Saturday, I’ll be doing a book signing for Professional Blogging For Dummies at noon, and trying to squeeze in stops at a couple of the sponsor suites and a tour around the trade show floor.

Which brings me to promotions. This year, BlogHer controlled all the space at the hotel, including the suites and party spaces. I think this is a very positive thing, as it ensures that everything within the Hilton is open to everyone. No more secret suites by invitation only on site. Yes, there are private events but they are elsewhere.

A few smart PR people have done their homework and are reaching out to bloggers who’ve written about the conference in the lead-up weeks. Because I hosted the Boston pre-BlogHer BBQ two weeks ago, I’ve been writing about BlogHer 10 for a while. Which is why I’ve gotten a couple invites to suites being held on site, but these invites are just to get the on site suites on my radar. They are open to everyone, and I urge you to check them out. P&G’s Align is offering reflexology massages in their suite and Ecco shoes has pedicures and foot massages.

I guarantee you, that kind of pampering is the best swag you will get at BlogHer.

A word about suite etiquette. Don’t just take the services or swag, eat the cupcakes and scram. Have the courtesy to listen to the pitch. Otherwise, it’s like accepting someone’s dinner invitation and asking for the meal to-go.

In fact, I definitely recommend checking out P&G’s Align. They sent free samples of the probiotic supplement for the bloggers at the Boston BBQ, and I’ve been trying it out. Not sure I’ll actually buy it once my free samples run out — depends on the cost — but I feel better since I’ve been taking it.

Another company that generously provided free product to all the attendees at the BBQ was anti-virus maker Kaspersky Lab, which gave everyone a free one-year license for their anti-virus suite. They are holding an Anti Virus Summit at the Westin Times Square on Thursday August 5th from 4-8 pm. If you write about tech or are concerned with online safety and security, it should be a pretty interesting event. They’re bringing in people from their malware and virus research teams to give you an inside view of  identity theft, web attacks and the vulnerabilities of Flash, PDFs and social networks.

I also  have it on good authority that they’ll be serving sushi and pad thai along with a drink called a Kaspertini following the presentations. Unfortunately I have a previous commitment so will miss some of the presentations, but I’ll definitely make the effort to stop by. If you’d like to go, email Christen Gentile at PR-Americas@Kaspersky.com

See you in New York!

Disclosure: P&G and Kaspersky Lab provided free product for the attendees at the pre-BlogHer BBQ at my house. Myself included. I wrote Professional Blogging For Dummies. If you buy a copy, I get a royalty, and if you buy a copy at BlogHer, I will sign it for you.

As I was writing Professional Blogging For Dummies, it was clear that nearly every chapter in the book could be a book in itself. In fact, there are books that delve into many of  the topics in great depth. After you’ve read my book, if you decide you’d like to dig deeper, I highly recommend you invest in a few.

The For Dummies series has titles that cover just about everything, including Google AdSense for Dummies, Search Engine Optimization for Dummies, Web Marketing for Dummies, Public Relations for Dummies  and Social Media for Dummies.

A book about your chosen blogging platform can also be a handy reference. For Dummies can help you here as well, but I’d suggest you also look at more advanced guides, particularly if you want to get into deeper customization of your blog.

Darren Rowse’s ProBlogger website (problogger.net), one of the 10 sites you can learn from simply by reading featured in the book, is an excellent resource for keeping up-to-date on the latest developments in professional blogging. You might also want to invest in Rowse’s book, co-authored with Chris Garrett, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income (2010, 2d edition,Wiley)

About Audio and Video

If you decide to add a video or a podcast to your blog, you should definitely get some help, whether a book or professional consultant, to get you going.

When I started doing a podcast for a client a few years ago I turned to two books:

• Podcasting: The Do-It-Yourself Guide by Todd Cochrane (Wiley, 2005)
• How to Do Everything with Podcasting by Shel Holtz and Neville Hobson (McGraw Hill, 2007)

I also bought a  book to help me use my sound editing software more effectively. I only use about 4-5 pages of it on a regular basis, but I use those pages EVERY TIME I edit a sound file for the Internet, making it worth every penny I spent. I use Sound Forge 8 Power! (Sony, 2005), which of course is only good if you are using Sound Forge 8. I’m certain there’s a book for your software, whatever you are using.

I don’t do much personally with video on my sites. I’m still working on my photo skills. That’s enough of a challenge for now, so when I use video for a client, I leave it to the pros. However, the equipment and software available to amateurs has gotten so good, there’s no reason to not experiment if you have the interest in learning the skill.  I crowdsourced a book recommendation for you:

• Get Seen: Online Video Secrets to Building Your Business by Steve Garfield (Wiley, 2010)

I haven’t read it yet (although I plan to), but Garfield has an excellent reputation. You can check out his website at  stevegarfield.com

TIP: Don’t buy too many platform or software specific books. Features are constantly changing, and if the book is too tied to a particular version, it may not be as useful when the next version of software is released. Buy books that offer advice on strategy or technique, like Professional Blogging For Dummies and the ones referenced above. They have a longer shelf life because they help you understand the underlying principles.  If you do feel you need version-specific help, stick to one or two titles at most, and use online resources like support forums and wikis to fill in what the books don’t offer.

Other Books You Might Enjoy

If you get hooked on social media, here are my top three reads for you. I consider them business classics.

First, if  you haven’t already, read The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger (10th anniversary edition, 2009, Basic Books). It’s the book often credited with starting the social media revolution, and it’s a good read to boot.

Next, pick up Naked Conversations by Robert Scoble and Shel Israel (2006, Wiley). Social media has changed quite a bit since this book was published. Facebook didn’t open up to the general public until September 2006 and Twitter wouldn’t burst onto the scene until the South by Southwest conference in March 2007. But, the book is very well written, and the underlying principles about engaging with customers and building trust haven’t changed.

Finally, if you really want to dig into to the topic of integrating social media with a business strategy, you can’t go wrong with Groundswell by Charlene Li and Josh Bernoff (2008, Harvard Business Press).

Reference Books that should be on your Bookshelf

Blogging is about writing, and every writer should have the following on her desk:

• A dictionary, and if you haven’t replaced yours in more than five  years, get a new one. Language changes all the time, no more so than in the last few years.
• A thesaurus
• A book of quotations. I have two, Bartlett’s Familiar Quotations and The Oxford Dictionary of Modern Quotations.
• The AP Style Guide

All are available online as well as in print versions. I prefer using the real books, although I do look up quotations online if the reference I need is very recent.  Somehow, the act of physically looking something up inspires me. You may find it easier to use electronic tools. It doesn’t matter. What’s important is using them to give your writing some variety.

Disclosure: Links in this post to books on Amazon.com include my Amazon affiliate link. If you buy a book after following an affiliate link, I’ll earn a few cents. If you’d like to buy my book, there are links to it on Amazon, Borders and Barnes&Noble in my sidebar.

My research for Professional Blogging For Dummies included a blogger survey. The publisher was kind enough to create a bonus chapter PDF of the survey results, exclusively for Marketing Roadmaps readers. There were also three open ended questions, and I’ve created PDFs of those responses for you as well.

I suggest you start with the overall survey results, and then dig into the detail PDFs.

Enjoy!

• Overall survey results
• Why did you start a blog? (referred to in the overall survey results)
• The most rewarding thing about blogging?
• Your one tip for new bloggers

Professional Blogging For Dummies will be in your local bookstore by the end of the month! Hard to believe it’s only been a year since I first met Dummies Acquisitions Editor Amy Fandrei at BlogHer.

Speaking of which, I will be signing copies at the BlogHer bookstore in New York next month, but I’m not sure of the day/time yet. I’ll also be speaking at the Pennsylvania Governor’s Conference for Women (Pittsburgh, 10/14), the Texas Conference for Women (Houston, 11/10) and the Massachusetts Conference for Women (Boston 12/9), and I think they will be organizing a book signing at those venues as well.

Professional Blogging For Dummies was written to help individuals and small business owners develop a blog  to generate revenue directly or support their small business. There’s a whole section just on monetization.  That said, I think anyone with a blog or considering starting one — even if they aren’t focused on revenue generation — would benefit from the chapters on strategy, planning, development and design. Plus, the book is chock full of case studies and interviews with successful bloggers.

It’s the silly season for bad pitches

Last week, I told you about a marketing agency that sent me a press release offering expert commentary on celebrity use of social media. Because that’s what I write about, right? Clearly they aren’t reading my blog, or they would not have sent me this week’s release offering their services as a source on “how social media monitoring tools can be used to track weather patterns.”

I kid you not. Here’s the money quote:

“Everyone is talking about how hot it has been lately, especially on Twitter,” [name redacted], chief optimism officer and founder of [name redacted] said. “By analyzing keywords like ‘hot’ and ‘heat,’ our social media monitoring tools, in addition to our social media team of experts, have found a correlation between what people are saying on social networks, and actual weather patterns.”

Really? It’s actually hot in those places that people are talking about how hot it is? I never would have thought of that without your press release. One more of these silly releases crosses my desk and I will invoke the Bad Pitch Blog‘s “three strikes and you’re out-ed” rule.

Other gems from my inbox this week included a request to post a video link of some chef making ceviche and a press release about a self-published book of nude photographs by (not of) some dude who created a series for Playboy TV.

And then there was the social network that offers to let me share my dreams with the people I care about. I cannot make this stuff up:

Have you ever wondered if anyone had a similar dream to one that you had, or which celebrity is most dreamed about? Did you know that global news events impact dreams in a tangible way, and that millions of people are already sharing their dreams with others? There is a good chance that your readers at Marketing Roadmaps are thinking about it as well.

So readers, tell me. Are you interested in this? I’m thinking not, but… Maybe this social network has mined your dreams and this is what you want from a blog about marketing, social media and best practices. Please advise.

Now I know I’m not the only one getting ridiculous pitches this summer. I’m actually lucky. Mine are funny, not offensive.

Alas, that was not the experience of my friend Allison Blass. Allison has type 1 diabetes and often writes about the disease on her personal blog  Lemonade Life. Professionally, she’s a PR person and regularly reaches out to bloggers on behalf of her clients, so she’s not opposed to getting pitches to her personal blog.  But she wants them to be relevant. If the pitch angle is about diabetes, the product had really better be for diabetics. Not simply a diabetic “gloss” on a consumer product intended to make it seem relevant to her blog. For example, the pitch she recently received for  a water filter.

Allison mentioned the pitch on Facebook and at my request, forwarded it to me. There were two basic problems with the pitch. First, as noted above, the product is a water filter. It isn’t something special for diabetics. Linking it to diabetes was just a hook. Worse, the basis the company used to link the product to diabetes didn’t sit well with Allison, who was diagnosed as a child and is very active in the diabetes community. When Allison called the rep on her facts, the PR rep got defensive and then a bit offensive. And that’s problem number two.

When the blogger or reporter says “this isn’t for me and you have all your facts wrong,” think twice about engaging. Most of the time, it’s better to apologize and move on to someone more receptive. Hard to do, especially if it’s a writer you really want to reach, but probably a better tactic than getting into a pissing contest with the person.

And pay attention to the objections. It doesn’t matter what YOU the company know. Success is in the customer’s perceptions. Reach out to them on their terms, not yours. If they think your pitch is a bit dodgy, it is. Period.

News from Liberty Mutual’s Responsibility Project

I first learned of Liberty Mutual’s Responsibility Project last year when its PR Agency reached out to me because of Blog With Integrity. I’ve since written about the project, attended a teleconference interview with Chuck star Zachary Levi about a short film he directed for the Project as part of a partnership with NBC, and will be attending a pretty cool (private) event next month the day before BlogHer. That’s the disclosure.

Here’s the opinion.

I’m not a customer of Liberty Mutual’s insurance products so I can’t offer an opinion about them. However, I am a customer of its message about responsibility, and they have done some admirable work.  The new TV commercial is excellent and makes a strong point about the need to “do the right thing.” A message that has value no matter who you are or how you are insured.

As the parent of a 10-year old, I also appreciate the attention Liberty Mutual is paying to issues like texting, online safety and personal responsibility for teenagers. The latest initiative is “Responsibility Project For The Win,” an essay contest for teens to encourage them to contribute to their communities over the summer. The five winning essays will be featured on the Responsiblity Project website and the company will make $500 donations to non-profits selected by the winners.

As you know, for the past six months, I’ve been writing Professional Blogging For Dummies (affiliate link). Due out at the end of July, the book has been a big part of my life for the last year. Over the weekend, I noticed that Amazon had added the cover art to the pre-order listing, so I created an affiliate badge. It’s  over there –>  in the far right sidebar

Throughout the book, I use real examples to illustrate the points. Some interviews became case studies, other information was used as background, but everyone’s contribution was important. Even though I recognize everyone in the acknowledgements, I wanted to do it here as well.

Thank you,

Rita Arens, Surrender Dorothy, surrenderdorothy.typepad.com

Joanne Bamberger, Pundit Mom, punditmom.com

Carla Birnberg, MizFitOnline, mizfitonline.com

Janice Bissex and Liz Weiss, Meal Makeover Moms, mealmakeovermoms.com

Beth Blecherman, Tech Mamas, techmamas.com

Ciaran Blumenfeld, Momfluential, momfluential.net

Kristin Brandt, Manic Mommies, manicmommies.com

Stefania Pomponi Butler, CityMama, citymama.typepad.com

Megan Capone, A Girl Must Shop, agirlmustshop.com

Sarah Caron, Sarah’s Cucina Bella, sarahscucinabella.com/

Kristen Chase, Motherhood Uncensored, motherhooduncensored.net

Marie Cloutier, Boston Bibliophile, bostonbibliophile.com

Kimberly Coleman, Mom in the City, mominthecity.com

Allison Czarnecki, Petit Elefant, petitelefant.com

Kevin Dugan, Bad Pitch Blog, badpitch.blogspot.com

Danielle Friedland, daniellefriedland.com

Tracey Gaughran-Perez, MamaPop, mamapop.com

Jodi Grundig, Mom’s Favorite Stuff, momsfavoritestuff.com

Jaden Hair, Steamy Kitchen, steamykitchen.com

Edward Hasbrouck, The Practical Nomad, www.hasbrouck.org/blog/

Chris Hogan, Off the Cuff, offthecuffdc.com

Megan Jordan, Velveteen Mind, velveteenmind.com

Mir Kamin, Want Not, wantnot.net

Matt Kepnes, Nomadic Matt’s Travel Site, nomadicmatt.com

Christine Koh, Boston Mamas, bostonmamas.com

Preston Koerner, Jetson Green, jetsongreen.com

Debbie Lawrence, Lagniappe Marketing, lagniappemarketing.net

Jeff McIntire-Strasburg, Sustainablog, sustainablog.org

Jill Notkin, The Daily Grind of the Work at Home Mom, workathomemom.typepad.com/the_daily_grind_of_a_work/

Sherry & John Petersik, Young House Love, younghouselove.com

Florinda Pendley Vasquez, The 3 R’s Blog, 3rsblog.com

Kyran Pitman, Notes To Self, notestoself.us

Devra Renner, Parentopia, parentopia.net/blog

Deb Roby, A Stitch In Time, astitchintime.blogspot.com

In addition, a  number of professional colleagues  were gracious enough to share their expertise on specific topics.

Thank you,

Liza Barry-Kessler, Privacy Counsel LLC, privacycounsel.net and Liza Was Here, lizawashere.com (Chapter 3)

Chris Baskind, chrisbaskind.com (Chapter 9)

Toby Bloomberg, Diva Marketing, divamarketingblog.com (Chapter 12)

Todd Defren, SHIFT Public Relations and blog PR Squared, pr-squared.com (Chapter 12)

Yvonne DiVita, Windsor Media Books, wmebooks.com and Lip-sticking, lipsticking.com (Chapters 5 & 7)

Liz Gumbinner, Cool Mom Picks, coolmompicks.com and Mom-101, mom101.com (Chapter 6)

David Herrington, Active Oak LLC, activeoak.com (Chapters 4 , 5 & 8 )

Kami Watson Huyse, Communication Overtones, overtonecomm.blogspot.com and Zoetica, zoeticamedia.com (Chapter 12)

Jaelithe Judy, jaejudy.com (Chapter 11)

Kim Kramer, Berluti & McLaughlin, bermac-law.com (Chapter 3)

Julie Marsh, Cool Mom Picks, coolmompicks.com (Chapter 6)

Elisa Camahort Page, BlogHer, blogher.com (Chapter 6)

Ike Pigott, Occam’s Razr, occamsrazr.com (Chapter 12)

Jim Prather, YouData, youdata.com (Chapter 6)

Laura Tomasetti, 360 Public Relations, 360prblog.com (Chapter 12)

David Wescott, APCO Worldwide and blog It’s Not a Lecture, itsnotalecture.blogspot.com (Chapter 12)

Between the book, travel and work, my blogs have been a bit neglected this year. So, I’m really glad that I can finally take the wraps off the Blog with Integrity projects we’ve been working on since the beginning of the year.

Advisory Board: We are honored to welcome Liza Barry-Kessler, Gwen Bell, Isabel Kallman, Lisa Stone and David Wescott to the team as members of the Blog with Integrity Advisory Board.

New website: We’ve updated the website with more information about the team, our mission and upcoming events. We also added an Organizational Pledge so companies can show their support for the principles of the pledge.

Bridging Brands & Bloggers webinar: We are very excited about this webinar for PR, marketing and advertising professionals to be held on April 6th from noon to 1:30 eastern. We’ll talk about best practices for blogger outreach and the impact of the FTC endorsement guidelines on brands and bloggers. Plus an exclusive panel of influential bloggers will share their experiences working with brands. More details and registration information are on the website. Please spread the word!

Bridging Brands & Bloggers is sponsored by the Council of Public Relations Firms, and we are very grateful for their support.

On the road: We’ve been taking the Blog with Integrity message on the road. In February, I spoke at BlissDom about best practices and disclosure, and at Mom 2.0, my colleagues Liz Gumbinner and Julie Marsh were on a panel about the FTC guidelines. In the coming months, I’ll be on panels at BlogPaws, TBEX and BlogHer talking about disclosure and ethical best practices. I’m also doing a session for for marketing professionals about the impact of the guidelines at New Comm Forum.

I have a discount code for BlogPaws so drop me a note if you are planning to attend. For New Comm Forum, register here using discount code NCF117.

And then there’s the book. Professional Blogging for Dummies (Wiley, July 2010). As my Facebook page says: “I used to have a life. Now I have a book.” If you have a few minutes in the next few days, I would so appreciate it if you would take the blogger survey for the book. I’ll probably close the survey next week. Here’s the link: http://www.surveymonkey.com/s/8GY3Z2F

This Friday, I will be moderating Got Strategy?,the opening panel of the professional track at Mom 2.0. The panelists — Isabel Kallman, Joanne White and Mir Kamin – will share lessons learned, good and bad, in building their professional blogs.

I’ll also be sharing some of the results to-date of the blogger survey for my book, Professional Blogging for Dummies (Wiley, July 2010).

If you write a personal, small business or independent professional blog (ie not associated with or for a big brand), please take a few minutes to add your experiences with your blog to the survey. Professional Blogging for Dummies Survey.

Thanks!

(Updated 2/17 with new panelist name)

Apart from my rather hectic return North on Friday (which you can read about on Snapshot Chronicles Roadtrip), BlissDom was absolutely great, and I wish I could have stayed longer.

BlissDom and Disclosure

As promised, here is a PDF of the complete slide deck from the “You Should Know Better” general session on Friday morning. Kristen Berman from Intuit covered best accounting practices, Liza Barry-Kessler gave an overview of the legal issues facing bloggers in their small businesses, and I talked about disclosure as a best practice and the FTC guidelines on endorsements and testimonials.

We were lucky that Stacey Ferguson was in the audience. She is an attorney with the Federal Trade Commission advertising practices division and was able to help answer a few questions.

I don’t want to dive too deep into disclosure in this post but one thing most definitely bears repeating: the FTC does not dictate how you should disclose other than it must be “clear and conspicuous.” There are many ways to be clear and conspicuous. For example, put the disclosure at the top of the post, at the top of the blog sidebar or within the text of the post as you write about whatever it is. All pretty clear. You just have to be sure that the reader has an opportunity to see the disclosure without searching for it. But… there is no checklist that says the FTC approves these five ways to disclose and does not approve these other five.

That’s why best practices are so very very important. Also common sense. For example, if you have written a long, long blog post, putting the disclosure at the bottom of your post, and only at the bottom, isn’t too conspicuous. No one says you can’t put it there — not even the FTC —  but I will tell you that it’s not a best practice.

On the other hand, if you write snappy short product bits that fit in the first screen (“above the fold”),  a disclosure at the bottom of the post is pretty conspicuous. It’s simple common sense – just ask yourself, if I was reading someone else’s blog, where would I want to be informed about the endorsement or material relationship?

Stacey also made it clear to the audience that the FTC does not require that blogs have a disclosure policy nor does a blanket disclosure policy cancel out the need to disclose in your posts.

Best practices demand that you do MORE than the FTC requires. A disclosure policy is a best practice that helps your readers understand your point of view, your relationships and your biases.  Use best practices and common sense, and you should be fine.  The slides from the BlissDom session have some suggestions, and Blog with Integrity will have more free webinars on this and related topics like copyright and fair use.

Super Bowl Ads
Liked: Snickers, VW, Clydesdales [Updated 2/9 to add that I also liked the NFL, Google and HomeAway ads, all of which were spot-on in their branding]
Didn’t like: All the misogyny (Dodge, Bridgestone, Dove, Go Daddy), creepy eTrade babies, people acting like dolphins, stuffed animals acting like people

Survey for Professional Blogging for Dummies
I’m heads down most days on my book right now, and I’d like your help. A key feature in the book is case studies, anecdotes and tips from successful bloggers. I’d also like to have some trend data about professional blogs. How are people making money? Do they have a business plan? What sorts of opportunities have bloggers gotten as a result of their blogs? So, I’ve got a little survey up on Survey Monkey. If you write a professional or small business blog, I hope you will take it.