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	<title>Marketing Roadmaps</title>
	<link>http://getgood.com/roadmaps</link>
	<description>&#34;If you don&#039;t know where you are going, any road will take you there.&#34; - Lewis Carroll, Alice in Wonderland</description>
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		<title>The one in which I declare war on infographics</title>
		<description><![CDATA[Infographics are all the rage these days. Every new media company seems to have one (or more) to visually explain their offerings, and every social consultant seems to have one to share their analyses.  The damn things are all over Pinterest and there are even entire websites devoted to infographics. Except I find most of [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/04/28/the-one-in-which-i-declare-war-on-infographics-sort-of/</link>
			</item>
	<item>
		<title>Happy Saint Patrick&#8217;s Day</title>
		<description><![CDATA[Today I&#8217;ve got a short post over on my personal blog about the new Cartier ad, L&#8217;Odyssée de Cartier. Up next here (maybe tomorrow) a few words about infographics.]]></description>
		<link>http://getgood.com/roadmaps/2012/03/17/happy-saint-patricks-day/</link>
			</item>
	<item>
		<title>The blog contest you are so glad wasn&#8217;t yours&#8230;</title>
		<description><![CDATA[Last week, a blogging hot mess developed around a contest being run for Chrysler by Ignite Social Media. You can get the deets at this post by Avitable. Fair warning: Avitable has a definite point of view on the events in question. I don’t.  Or more accurately, I’m not picking a side because I think both [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/03/10/the-blog-contest-you-are-so-glad-wasnt-yours/</link>
			</item>
	<item>
		<title>Brief report on blog monetization panel at Family Travel Conference</title>
		<description><![CDATA[Last week, I was privileged to participate on a panel about blog monetization at the inaugural Family Travel Conference . In my presentation I talked a bit about the different ways to make money with your blog as well as some of the considerations if you decide to go the advertising route, including the advantages [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/02/11/brief-report-on-blog-monetization-panel-at-family-travel-conference/</link>
			</item>
	<item>
		<title>Is Facebook the new website?</title>
		<description><![CDATA[This weekend is the Super Bowl, and while I will be paying slightly more attention to the game because the Patriots are playing, my main interest is in the advertising. This year, I will be watching closely to see how many commercials drive to Facebook pages, in addition to or instead of, a website. Because [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/01/31/is-facebook-the-new-website/</link>
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		<title>Facebook just wants &#8220;to be a real boy&#8221;</title>
		<description><![CDATA[This is the time of year when some folks trot out the tarot cards and crystal balls, and attempt to predict the coming year. And others wax eloquent (mostly)  on what transpired in the year just past. Over the 7 years I have been writing this blog, I have generally tried to stay away from [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/01/10/facebook-just-wants-to-be-a-real-boy/</link>
			</item>
	<item>
		<title>Should you work for free?</title>
		<description><![CDATA[The social media &#8220;industry&#8221; is built on the back of people doing &#8220;stuff&#8221; for free. The business models of most social networks &#8212; Twitter, Facebook, Foursquare, Flickr, YouTube etc. etc. &#8212; depend on consumers using the free/&#8221;freemium&#8221; services and thereby creating both the free content that attracts and retains users, and more importantly, a mine-able [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/10/21/should-you-work-for-free/</link>
			</item>
	<item>
		<title>BlogHer Visionaries</title>
		<description><![CDATA[For the past few weeks, I&#8217;ve been working on the launch of BlogHer&#8217;s new consumer panel, Visionaries. I&#8217;m very excited about the possibilities we have with the panel to connect the BlogHer audience with brands. Once or twice a month, we&#8217;ll be sending panel members a survey or perhaps even an offer to try a [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/10/01/blogher-visionaries/</link>
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		<title>Lessons to be learned from ConAgra/Ketchum&#8217;s Sotto Terra blogger event</title>
		<description><![CDATA[I&#8217;m back! You had to know I would not be able to resist commenting on the ConAgra/Ketchum &#8220;Sotto Terra&#8221; blogger events in New York last month that went so horribly, tragically wrong. So wrong that the fallout made it to the pages of the New York Times. Ouch. I&#8217;m not going to rehash the details [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/09/07/lessons-to-be-learned-from-conagraketchums-sotto-terra-blogger-event/</link>
			</item>
	<item>
		<title>Pitching on the grave</title>
		<description><![CDATA[Normally, I&#8217;m proud to tell people that I&#8217;m a marketer. I love connecting consumers with the brands they love and companies with the products that fuel their business. Every so often though, someone calling themselves a marketing professional does something that makes me embarrassed for my profession. More than a few of these instances have [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/06/28/pitching-on-the-grave/</link>
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