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	<title>Marketing Roadmaps</title>
	<link>http://getgood.com/roadmaps</link>
	<description>&#34;If you don&#039;t know where you are going, any road will take you there.&#34; - Lewis Carroll, Alice in Wonderland</description>
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		<title>Brief report on blog monetization panel at Family Travel Conference</title>
		<description><![CDATA[Last week, I was privileged to participate on a panel about blog monetization at the inaugural Family Travel Conference . In my presentation I talked a bit about the different ways to make money with your blog as well as some of the considerations if you decide to go the advertising route, including the advantages [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/02/11/brief-report-on-blog-monetization-panel-at-family-travel-conference/</link>
			</item>
	<item>
		<title>Is Facebook the new website?</title>
		<description><![CDATA[This weekend is the Super Bowl, and while I will be paying slightly more attention to the game because the Patriots are playing, my main interest is in the advertising. This year, I will be watching closely to see how many commercials drive to Facebook pages, in addition to or instead of, a website. Because [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/01/31/is-facebook-the-new-website/</link>
			</item>
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		<title>Facebook just wants &#8220;to be a real boy&#8221;</title>
		<description><![CDATA[This is the time of year when some folks trot out the tarot cards and crystal balls, and attempt to predict the coming year. And others wax eloquent (mostly)  on what transpired in the year just past. Over the 7 years I have been writing this blog, I have generally tried to stay away from [...]]]></description>
		<link>http://getgood.com/roadmaps/2012/01/10/facebook-just-wants-to-be-a-real-boy/</link>
			</item>
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		<title>Should you work for free?</title>
		<description><![CDATA[The social media &#8220;industry&#8221; is built on the back of people doing &#8220;stuff&#8221; for free. The business models of most social networks &#8212; Twitter, Facebook, Foursquare, Flickr, YouTube etc. etc. &#8212; depend on consumers using the free/&#8221;freemium&#8221; services and thereby creating both the free content that attracts and retains users, and more importantly, a mine-able [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/10/21/should-you-work-for-free/</link>
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		<title>BlogHer Visionaries</title>
		<description><![CDATA[For the past few weeks, I&#8217;ve been working on the launch of BlogHer&#8217;s new consumer panel, Visionaries. I&#8217;m very excited about the possibilities we have with the panel to connect the BlogHer audience with brands. Once or twice a month, we&#8217;ll be sending panel members a survey or perhaps even an offer to try a [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/10/01/blogher-visionaries/</link>
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		<title>Lessons to be learned from ConAgra/Ketchum&#8217;s Sotto Terra blogger event</title>
		<description><![CDATA[I&#8217;m back! You had to know I would not be able to resist commenting on the ConAgra/Ketchum &#8220;Sotto Terra&#8221; blogger events in New York last month that went so horribly, tragically wrong. So wrong that the fallout made it to the pages of the New York Times. Ouch. I&#8217;m not going to rehash the details [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/09/07/lessons-to-be-learned-from-conagraketchums-sotto-terra-blogger-event/</link>
			</item>
	<item>
		<title>Pitching on the grave</title>
		<description><![CDATA[Normally, I&#8217;m proud to tell people that I&#8217;m a marketer. I love connecting consumers with the brands they love and companies with the products that fuel their business. Every so often though, someone calling themselves a marketing professional does something that makes me embarrassed for my profession. More than a few of these instances have [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/06/28/pitching-on-the-grave/</link>
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		<title>Is &#8220;earned media&#8221; an anachronism?</title>
		<description><![CDATA[anachronism &#8211; A thing belonging or appropriate to a period other than that in which it exists, esp. a thing that is conspicuously old-fashioned (Source: Google Search) Perhaps anachronism is a little harsh, but not by much. The whole concept pf earned media, as part of the triumvirate of Earned, Paid and Owned, has always been [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/06/19/is-earned-media-an-anachronism/</link>
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		<title>The Mommy Card</title>
		<description><![CDATA[Last week while listening to Pandora, I heard a commercial for VistaPrint promoting &#8220;mommy cards&#8221; (along with networking cards and dating cards.) What exactly is a &#8220;mommy card,&#8221; I wondered (and tweeted.) Now before, you jump in and think, &#8220;how stupid are you, Susan, to not know what a &#8220;mommy card&#8221; is,&#8221; rest assured, I [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/05/23/the-mommy-card/</link>
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		<title>Smells like Social Media</title>
		<description><![CDATA[I have some serious topics on deck to share with you, including my thoughts on the state of  &#8221;earned media,&#8221; but today we have to take a little detour. Because the press release I received this morning for the “Made for Social Media” attraction fragrance  is just so good bad, in a good way, that I [...]]]></description>
		<link>http://getgood.com/roadmaps/2011/05/17/smells-like-social-media/</link>
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