| December
2006
Last month, we launched the new website and blog designs for www.getgood.com
and Marketing
Roadmaps. We've extended the design into the newsletter with the
new masthead on this issue.
In the spirit of the holidays, this issue is just for fun. I hope
you enjoy the links to the various holiday greetings I've found
around the Internet in the past few days.
Thanks for
reading, and best wishes for a safe, happy and healthy New Year!
Susan Getgood
Viral
Marketing
Two interesting viral marketing campaigns launched this
holiday season.
Coca-
Cola and YouTube's Holiday Wishcast lets folks send YouTube
video greetings to friends and family. Coca-Cola pre-populated the
library with some classics like "I'd like to teach the world to
sing" and the polar bears. You can also send your own YouTube
videos. My opinion? Initially, folks tagged Coke as reluctant to
embrace social media when it didn't jump up and down with glee over
the whole Mentos and Coke fountain thing last fall. However, Coke
was probably right. Viral or not, what did an exploding fountain
really contribute to the brand? Sure it was fun and viral, but it
wasn't marketing. This effort uses the same tool, YouTube video, but
it has a clear branding objective. I think it works. Check it out
for yourself.
This season, though, my favorite viral marketer so far is
OfficeMax. Starting with
Elf
Yourself and ending with North
Pole Dancing, the company has created a Christmas list of
amusing online games. When you click on the menu in the lower left
to explore the different offerings, you are subtly presented with a
gift idea, which of course is available at OfficeMax. For the most
part, I don't care which office superstore I shop at, but I am now
inclined to pick OfficeMax just because it provided so much
amusement. My son (the star of my Elf Dancing) and I spent about an
hour the other night playing their version of hangman, losing arm
wrestling matches with reindeer, and of course, making Santa
dance.
Viral
(but not marketing)
For something to qualify as viral marketing, it has to pass
both tests -- it has to "go viral" and it has to have a marketing
objective. Many of the things that come to mind when first we think
"viral" are not marketing at all -- but man, they are funny.
Here is a YouTube
video for my fellow Battlestar Galactica fans that deserves to
spread far and wide. I'm certainly doing my part to help it along.
:-)
And of
course, Santa
Don't forget to track Santa's movements Christmas Eve with NORAD.
Lots of other neat stuff for kids, and adults too, so be sure to
check out the whole site.
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