Marketing Roadsigns

the e-newsletter companion to the Marketing Roadmaps blog

July 2005

Greetings!
Welcome to the first issue of Marketing Roadsigns, the companion newsletter to GetGood Strategic Marketing's weblog, Marketing Roadmaps. While I hope you are all reading the blog on a regular basis, I am a realist. This newsletter will provide links to a few (but not all) of the marketing and PR posts from the previous month's Roadmap.

Plus, I'll add new material such as marketing and blogging tips, book reviews and the occasional article that's just too long for the blog :-) I hope you will enjoy reading Marketing Roadsigns. Thanks for reading!


Susan Getgood

 

Marketing & PR posts - June 2005
The two posts from the Roadmap featured this month cover topics near to the heart of any results-oriented marketer:
  • public relations and how it fits into the marketing mix, and
  • how to get sales and marketing talking... to, not at or about, each other.
  • The press release is dead. NOT.
  • Communication between sales and marketing
  •  

    Roadmaps Roundups
    Roadmaps Roundups are posts containing multiple links on a variety of themes.
  • June 29
  • June 9
  •  

    Sales/Marketing Resources
    Websites and weblogs of note
    Check them out!
  • The Revenue Roundtable
  • Marketing Sherpa
  • Blog Business World
  •  

    Calendar
    Where I'll be in July...
    On July 30th, I will be part of a panel at the blogher conference in Santa Clara, talking about (surprise) marketing with blogs. I hope to see many old and new friends there!
  • blogher
  •  

     

    August Preview
    Changes to Gartner Magic Quadrant? Really?
    In early July, the analyst firm Gartner announced changes to the infamous Magic Quadrant. A few analyst relations practitioners have already posted analysis on the changes, which I blogged on 7 July.

    Are these material, significant changes that will make the Magic Quadrant more understandable and less capricious? At first glance, it seems like the more things "change," the more they stay the same. I will dig deeper into this over the next few weeks, and report next month.

  • email: sgetgood@getgood.com
    phone: 978 562 5979
    Visit the website at www.getgood.com to learn how you can get one hour free strategic marketing consulting.
     

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