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Marketing Roadsigns
the e-newsletter companion to the Marketing Roadmaps blog
July 2005
Greetings!
Welcome to the first issue of
Marketing Roadsigns, the
companion newsletter to GetGood
Strategic Marketing's weblog,
Marketing Roadmaps. While I
hope you are all reading the blog on
a regular basis, I am a realist.
This newsletter will provide links
to a few (but not all) of the
marketing and PR posts from the
previous month's Roadmap.
Plus, I'll add new material such
as marketing and blogging tips, book
reviews and the occasional article
that's just too long for the blog
:-) I hope you will enjoy reading
Marketing Roadsigns. Thanks for reading!
Susan Getgood
Marketing & PR posts - June 2005
The two posts from the Roadmap
featured this month cover topics
near to the heart of any
results-oriented marketer:
- public relations and how it
fits into the marketing mix, and
- how to get sales and
marketing talking... to, not at
or about, each other.
Roadmaps Roundups
Roadmaps Roundups are posts
containing multiple links on a
variety of themes.
Sales/Marketing Resources
Websites and weblogs of note
Check them out!
Calendar
Where I'll be in July...
On July 30th, I will be part of a
panel at the blogher conference in
Santa Clara, talking about
(surprise) marketing with blogs. I
hope to see many old and new friends
there!
August Preview
Changes to Gartner Magic Quadrant?
Really?
In early July, the analyst firm
Gartner announced changes to the
infamous Magic Quadrant. A few
analyst relations practitioners have
already posted analysis on the
changes, which I
blogged on 7 July.
Are these material, significant
changes that will make the Magic
Quadrant more understandable and
less capricious? At first glance, it
seems like the more things "change,"
the more they stay the same. I will
dig deeper into this over the next
few weeks, and report next month.
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marketing consulting.
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