{"id":108,"date":"2005-06-29T00:01:00","date_gmt":"2005-06-29T04:01:00","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=108"},"modified":"2005-06-29T00:01:00","modified_gmt":"2005-06-29T04:01:00","slug":"roadmaps-round-up-3","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/06\/29\/roadmaps-round-up-3\/","title":{"rendered":"Roadmaps Round-up"},"content":{"rendered":"

Adrants on the promotion campaign<\/a> for the John Twelve Hawks’ book The Traveler.<\/u>  Program includes a character blog, and as I said in my comments on Adrants, I’ve long believed that fans of books\/tv\/film will embrace well written character blogs. This is slightly different, as it is promo for a new book, not a build-on to an existing franchise, but it will be very interesting to watch this play out. From my quick glance, the program looks very well done, and there is certainly no subterfuge.<\/p>\n

Amy Gahran over at Contentious has a great idea for a unique gift: the gift of conversation. <\/a><\/p>\n

From Creating Passionate Users, Featuritis vs. the Happy User Peak<\/a>  Main takeaway: give the right features and make them usable as well as useful. Don’t provide a feature just because you can. Make sure it is something that your user actually wants. <\/p>\n

Finally, from Jim Logan, some thoughts about CRM — CRM is an attitude and a set of processes, not a piece of software <\/a>  Main takeaway: Focus on doing active customer relationship management, using whatever software tools you want, versus on a piece of software as savior.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Adrants on the promotion campaign for the John Twelve Hawks’ book The Traveler.  Program includes a character blog, and as I said in my comments on Adrants, I’ve long believed that fans of books\/tv\/film will embrace well written character blogs. This is slightly different, as it is promo for a new book, not a build-on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,12,11,13,7,4,3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t