Finishing up with my blogroll for this week:<\/p>\n
From Andrew Lark<\/a>, Tomcruiseisnuts.com<\/a> I needed something light after the news of the bombings in London, and this fit the bill. <\/p>\n Another great post from Kathy Sierra at Creating Passionate Users – You’re emotional. Deal with it. <\/a>She covers the surprising news (VBG) that decisions are most often based on emotions, not logic, regardless of how we choose to justify<\/u> the decisions. Of course this won’t be a surprise to marketing folks and most women I know, but news like this just might rock the world of a few tech CEOs. <\/p>\n Tom Murphy has an excellent post<\/a> that lists posts from PR bloggers on the right (and wrong) ways to pitch bloggers. The post that triggered his, from Anil Dash<\/a>, on how not to pitch a blogger, closed with an admonition about my favorite peeve: PDFs. About four weeks ago, I ripped into someone (privately) who sent me a pitch about a book with at least 3 PDF attachments plus a huge graphic in the HTML email. <\/p>\n Get a simple website, people, post your information there, and include the links in your emails. If you don’t have the technical ability to do this, find someone who does, like a college student or fourth grader. The people getting your pitch — whatever it is — DO NOT want their email bogged down with tons of attachments that they DIDN’T ASK FOR!!!!! It doesn’t matter whether they are on dial up, broadband, corporate network or a blackberry. They don’t want ’em. <\/p>\n BONUS RESOURCE FOR US FOLKS: If you don’t have your own child to help you with this tech stuff, techstudents.net<\/a> can help you find a college student to do this work for you. <\/p>\n Also from Tom Murphy, I learned about changes Gartner is making to the infamous Magic Quadrant<\/a> and a new blog (new to me that is): Analyst Equity<\/a>. <\/p>\n We’ll have to see how it plays out, but I don’t really see how these "changes" are going to make the whole Magic Quadrant process any less capricious. It still sounds like a "black box" where the analyst doing the Quadrant will decide the key elements based on his or her own opinions and biases, and the companies involved will have a devil of a time figuring it all out. <\/p>\n","protected":false},"excerpt":{"rendered":" Finishing up with my blogroll for this week: From Andrew Lark, Tomcruiseisnuts.com I needed something light after the news of the bombings in London, and this fit the bill. Another great post from Kathy Sierra at Creating Passionate Users – You’re emotional. Deal with it. She covers the surprising news (VBG) that decisions are most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,10,4,3,8],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/114"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}