{"id":137,"date":"2005-09-30T08:39:28","date_gmt":"2005-09-30T12:39:28","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=137"},"modified":"2005-09-30T08:39:28","modified_gmt":"2005-09-30T12:39:28","slug":"big-damn-auction-big-damn-movie","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/09\/30\/big-damn-auction-big-damn-movie\/","title":{"rendered":"Big damn auction, big damn movie"},"content":{"rendered":"

I realized yesterday that if you weren’t interested in charity auctions or Joss Whedon’s Serenity<\/a>, there wasn’t much on the Roadmap for you this week.<\/p>\n

And there still isn’t… although I promise to move onto other topics soon. Maybe next week.<\/p>\n

The HP Charity Auction ended last night, and by all accounts a success. The auction itself raised a little less than $10,000, and with HP’s matching funds, each charity<\/strong> (DATA and the American Red Cross) got more than $9,000. HP will be publishing a webpage with all the details, and when I get the link, I’ll post it. <\/p>\n

Everyone involved learned a lot in the process, from both our mistakes and the things that went well. One thing that is absolutely critical is to allow enough time for viral marketing to work. It takes time for messages to spread into an audience of any size, even if you do billboards and primetime TV ads. You need even more time for a grassroots message. The good news, though, is once it takes hold, it *does* snowball. Our example without a doubt is how fast the word spread in Elijah Wood’s fanbase about the auction. <\/p>\n

And speaking of grassroots marketing …. the Big Damn Movie<\/a> is in general release today. I’m going tonight, more on it tomorrow, but I promise, no spoilers. <\/p>\n

And then maybe I’ll write about something else \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

I realized yesterday that if you weren’t interested in charity auctions or Joss Whedon’s Serenity, there wasn’t much on the Roadmap for you this week. And there still isn’t… although I promise to move onto other topics soon. Maybe next week. The HP Charity Auction ended last night, and by all accounts a success. The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[25,4,8,24],"tags":[26],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t