Part 2 of the content from my recent lead generation workshop<\/p>\n
Seminars are a great way to educate your prospect about your product, can be a great offer\/action for your direct mail program, and are definitely productive venues for meeting prospects. They tend to work better for products and services that can be complex \u2013 B2B and B2C \u2013 like computer products and financial services, or products\/services that can be demonstrated effectively and\/or taught in groups – gardening, wood working, cooking. <\/p>\n
Typically, the goal of the seminar is to move the prospect along the sales cycle, and closer to trial or purchase. <\/p>\n
I\u2019m not going to go into the logistics of setting up a seminar. There are a lot of options, from setting up your own live seminar series, to webcasts, to offering your content to associations and the like. Run ii yourself, you have more control. Participate in someone else\u2019s, you have less control, but less overall responsibility for logistics and audience as well. <\/p>\n
What I really want to focus on is the content of the seminar. <\/p>\n
People will not attend a seminar that is a thinly disguised product demonstration with little added value. If they are going to take the time to attend your seminar, whether IRL or virtually, the session has got to address a REAL problem they have and put your product in the context as part of the solution. <\/p>\n
An example. My business is marketing consulting. When I give seminars or speeches, it is imperative that I give the audience value it can use, whether or not they ever engage a marketing consultant. If all I did was talk about the problems, and then said, to solve this, you need my product\u2026 I\u2019d have an unhappy audience and I wouldn\u2019t be asked back. <\/p>\n
It is perfectly fine to talk about what you do\u2026 as long as the workshop has independent value as well. So, when you start down the seminar route, look for the independent value to your audience FIRST, and then add your product or service to the program.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Part 2 of the content from my recent lead generation workshop Seminars are a great way to educate your prospect about your product, can be a great offer\/action for your direct mail program, and are definitely productive venues for meeting prospects. They tend to work better for products and services that can be complex \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[7,4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/142"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}