{"id":169,"date":"2006-01-16T12:50:01","date_gmt":"2006-01-16T16:50:01","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=169"},"modified":"2006-01-16T12:50:01","modified_gmt":"2006-01-16T16:50:01","slug":"more-on-polls-and-surveys","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2006\/01\/16\/more-on-polls-and-surveys\/","title":{"rendered":"More on polls and surveys"},"content":{"rendered":"<p>Shel Holtz reports on <a href=\"http:\/\/blog.holtz.com\/index.php\/weblog\/another_blogging_survey_you_can_dismiss\/\">another blogging survey you can dismiss<\/a>, an online poll about business blogging done by Write2Market. <\/p>\n<p>This isn&#8217;t statistically sound marketing research &#8212; it&#8217;s an online poll using SurveyMonkey. <a href=\"http:\/\/www.prweb.com\/releases\/2006\/1\/prweb331873.htm\">Their press release<\/a> trumpeting the results is exactly the sort of thing I warned against <a href=\"https:\/\/getgood.typepad.com\/getgood_strategic_marketi\/2006\/01\/the_vagaries_of.html\">last week<\/a>. <\/p>\n<p>By all means, do online polls to entertain your audience. But don&#8217;t use them to &quot;prove&quot; a point. If you want to use quantitative measures to convince your target market of the need for your product or services, please pony up the cash to do a real piece of research. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shel Holtz reports on another blogging survey you can dismiss, an online poll about business blogging done by Write2Market. This isn&#8217;t statistically sound marketing research &#8212; it&#8217;s an online poll using SurveyMonkey. Their press release trumpeting the results is exactly the sort of thing I warned against last week. By all means, do online polls [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/169"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}