Tonight my three seven-week old Scottie puppies have decided to WAKE UP at 9 pm. I would post pictures but they won\u2019t pose \ud83d\ude41 Maybe tomorrow.<\/p>\n
Lot of interesting stuff this week. I\u2019ll start with Robert Scoble\u2019s post<\/a> about bloggers clearly posting their contact details. While I draw the line at birthdate (TMI), I agree that site owners should publish contact information, whether blog, LiveJournal or Web site. If you are worried about spam, there are enough email services (gmail, hotmail, yahoo etc) that you don\u2019t have to expose your main email address. <\/p>\n I ran into this problem a lot in the last week as I started fan outreach for the HP Charity Auction<\/a>. I have very specific rules about how this outreach is done: individually, and only to fansites or blogs that have recently been updated. We want to be sure that hearing about the auction truly is of interest to the site owner and readers. We also NEVER post directly to forums or bulletin boards. Which makes finding a valid email address or contact link really important. For the most part, this is pretty easy. But in some cases, I have to walk away from a site that probably would really like to know that a certain star\u2019s photo is part of the auction because I just can\u2019t find an email address. And that\u2019s a shame. <\/p>\n The lesson for marketers? Make sure your prospects can easily find an email address on your site or blog. It\u2019s probably the most important thing on your site. <\/p>\n Moving on. Fred Wilson on Web. 2.0 is an oxymoron<\/a>. Fred, as he so often does, has it dead to rights. Calling \u201cit\u201d Web 2.0 implies something static (and something that can be hyped, yuck). The reality is, this \u201cstuff\u201d is constantly evolving. Labels just don\u2019t work. Let\u2019s move on. <\/p>\n Speaking of labels, I would be remiss if I didn\u2019t mention the latest \u201ca-list\u201d dust-up. You wanna know more \u2013 read Media Orchard<\/a>, Naked Conversations<\/a> and Beyond Madison Avenue<\/a>. I am personally pretty much done with the topic. Not on it. Don\u2019t care. <\/p>\n In the practical tips category, both Blog Business World<\/a> and ProBlogger<\/a> talked about Andy Wibbels\u2019<\/a> blog editorial calendar. I haven\u2019t used this particular tool, but I am a strong believer in an editorial calendar for business blogs, and most particularly group blogs. You have an objective for the effort, otherwise you wouldn\u2019t be doing it. An editorial calendar ensures that the important topics are covered. Not as big a deal with an individual blog but I find that I follow something like a calendar anyway. In any given week, at least one post is a round-up (like this one), one is original content and the third (on a good week) is a toss-up between the two. Or I post a picture of the dogs or the kid \ud83d\ude42<\/p>\n If you don\u2019t already read Jay Rosen\u2019s PressThink, you should check out this post Guest Writer Andrew Postman: Introduction to the 20th Anniversary Edition of Amusing Ourselves to Death by His Dad, Neil Postman.<\/a> There is an absolutely wonderful \u201ceaster egg\u201d in Jay\u2019s post. (Hint: click on Andrew Postman\u2019s name \u2013 it\u2019s not a link to his bio). And no cheating \u2013 I\u2019m not going to put the link here \u2013 you have to go to the original. It\u2019s that good. And not just for the \u201ceaster egg\u201d \u2013 read the whole thing. It will make you think. <\/p>\n Speaking of thinking, a blog I am enjoying (and I don\u2019t even remember where I got the first link to it) Dave Rogers\u2019 Groundhog Day<\/a>. One recent post: Competing Messages: Getting Your Cluetrain\u2122 Ticket Punched.<\/a> He concludes the post:<\/p>\n \u201cAs always, I’m an authority on nothing. I make all this shit up. Do your own thinking\u201d<\/em><\/p>\n<\/blockquote>\n Yup. That\u2019s a philosophy I can get behind \ud83d\ude42<\/p>\n<\/p>\n<\/p>\n Tags: Blogs<\/a>, Blogging<\/a>, Marketing<\/a>, Web Marketing<\/a>, Sundance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Tonight my three seven-week old Scottie puppies have decided to WAKE UP at 9 pm. I would post pictures but they won\u2019t pose \ud83d\ude41 Maybe tomorrow. Lot of interesting stuff this week. I\u2019ll start with Robert Scoble\u2019s post about bloggers clearly posting their contact details. While I draw the line at birthdate (TMI), I agree […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,4,9],"tags":[29],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/180"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n