{"id":2391,"date":"2018-07-07T15:52:49","date_gmt":"2018-07-07T20:52:49","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=2391"},"modified":"2018-07-07T15:59:40","modified_gmt":"2018-07-07T20:59:40","slug":"so-you-want-to-be-an-influencer","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/","title":{"rendered":"So you want to be an influencer?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2WXpabeNwTg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, <strong>Tapping into Social Trust<\/strong>, which was released in late May, and for influencers, <strong>Charting Your Path<\/strong>, which is available now. <\/p>\n<p>A reality about making a course that includes tech is that anything too specific about platforms or tools will always be overtaken by changes in the marketplace. For example, when we recorded the courses, Klout was still in business and Google called its advertising products AdWords and AdSense. <\/p>\n<p>This is why I focus on strategy, process and tactics rather than specific tools in my courses. Even though things have changed in the marketplace, the best practices have not. <\/p>\n<p>In addition to the video lessons, there are additional materials in both courses, including a Scope of Work outline in the course for brands, and Guidance for Setting Rates in the course for influencers. <\/p>\n<p>If you use the code <strong>Susan10<\/strong>, you can save 10% off the list prices of $119 for <a href=\"http:\/\/bit.ly\/InfluencerMarketingforBrands\" rel=\"noopener\" target=\"_blank\">the Brand course<\/a> and $29 for <a href=\"http:\/\/bit.ly\/ChartingInfluencerPath\" rel=\"noopener\" target=\"_blank\">the new Influencer course<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,153,147,145,44],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Susan Getgood\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Marketing Roadmaps -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"So you want to be an influencer? - Marketing Roadmaps\" \/>\n\t\t<meta property=\"og:description\" content=\"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-07-07T20:52:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-07-07T20:59:40+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"So you want to be an influencer? - Marketing Roadmaps\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#blogposting\",\"name\":\"So you want to be an influencer? - Marketing Roadmaps\",\"headline\":\"So you want to be an influencer?\",\"author\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\"},\"datePublished\":\"2018-07-07T15:52:49-05:00\",\"dateModified\":\"2018-07-07T15:59:40-05:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#webpage\"},\"articleSection\":\"Blogging, Content marketing, Influencer Marketing, The Marketing Economy, Workshops\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"position\":3,\"name\":\"Content marketing\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/content-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#listItem\",\"name\":\"So you want to be an influencer?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#listItem\",\"position\":4,\"name\":\"So you want to be an influencer?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\",\"name\":\"Marketing Roadmaps\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/\",\"name\":\"Susan Getgood\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#authorImage\",\"url\":\"https:\\\/\\\/\\\/secure.gravatar.com\\\/avatar\\\/12e2d0745b90cd05c40dddf21d569588?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Susan Getgood\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#webpage\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/\",\"name\":\"So you want to be an influencer? - Marketing Roadmaps\",\"description\":\"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/07\\\/07\\\/so-you-want-to-be-an-influencer\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"datePublished\":\"2018-07-07T15:52:49-05:00\",\"dateModified\":\"2018-07-07T15:59:40-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#website\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/\",\"name\":\"Marketing Roadmaps\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"So you want to be an influencer? - Marketing Roadmaps","description":"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms","canonical_url":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#blogposting","name":"So you want to be an influencer? - Marketing Roadmaps","headline":"So you want to be an influencer?","author":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/getgood.com\/roadmaps\/#organization"},"datePublished":"2018-07-07T15:52:49-05:00","dateModified":"2018-07-07T15:59:40-05:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#webpage"},"isPartOf":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#webpage"},"articleSection":"Blogging, Content marketing, Influencer Marketing, The Marketing Economy, Workshops"},{"@type":"BreadcrumbList","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps#listItem","position":1,"name":"Home","item":"https:\/\/getgood.com\/roadmaps","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/#listItem","name":"Content marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/#listItem","position":3,"name":"Content marketing","item":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#listItem","name":"So you want to be an influencer?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#listItem","position":4,"name":"So you want to be an influencer?","previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/#listItem","name":"Content marketing"}}]},{"@type":"Organization","@id":"https:\/\/getgood.com\/roadmaps\/#organization","name":"Marketing Roadmaps","url":"https:\/\/getgood.com\/roadmaps\/"},{"@type":"Person","@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author","url":"https:\/\/getgood.com\/roadmaps\/author\/admin\/","name":"Susan Getgood","image":{"@type":"ImageObject","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#authorImage","url":"https:\/\/\/secure.gravatar.com\/avatar\/12e2d0745b90cd05c40dddf21d569588?s=96&d=mm&r=g","width":96,"height":96,"caption":"Susan Getgood"}},{"@type":"WebPage","@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#webpage","url":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/","name":"So you want to be an influencer? - Marketing Roadmaps","description":"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/getgood.com\/roadmaps\/#website"},"breadcrumb":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/#breadcrumblist"},"author":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"creator":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"datePublished":"2018-07-07T15:52:49-05:00","dateModified":"2018-07-07T15:59:40-05:00"},{"@type":"WebSite","@id":"https:\/\/getgood.com\/roadmaps\/#website","url":"https:\/\/getgood.com\/roadmaps\/","name":"Marketing Roadmaps","inLanguage":"en-US","publisher":{"@id":"https:\/\/getgood.com\/roadmaps\/#organization"}}]},"og:locale":"en_US","og:site_name":"Marketing Roadmaps -","og:type":"article","og:title":"So you want to be an influencer? - Marketing Roadmaps","og:description":"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms","og:url":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/","article:published_time":"2018-07-07T20:52:49+00:00","article:modified_time":"2018-07-07T20:59:40+00:00","twitter:card":"summary","twitter:title":"So you want to be an influencer? - Marketing Roadmaps","twitter:description":"Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now. A reality about making a course that includes tech is that anything too specific about platforms"},"aioseo_meta_data":{"post_id":"2391","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-03-25 22:12:52","updated":"2025-06-03 22:25:12","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/\" title=\"Content marketing\">Content marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSo you want to be an influencer?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/getgood.com\/roadmaps"},{"label":"Marketing","link":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/"},{"label":"Content marketing","link":"https:\/\/getgood.com\/roadmaps\/category\/marketing\/content-marketing\/"},{"label":"So you want to be an influencer?","link":"https:\/\/getgood.com\/roadmaps\/2018\/07\/07\/so-you-want-to-be-an-influencer\/"}],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2391"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=2391"}],"version-history":[{"count":3,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2391\/revisions"}],"predecessor-version":[{"id":2394,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2391\/revisions\/2394"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=2391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=2391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}