{"id":2396,"date":"2018-07-16T20:32:02","date_gmt":"2018-07-17T01:32:02","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=2396"},"modified":"2018-07-16T20:32:02","modified_gmt":"2018-07-17T01:32:02","slug":"two-truths-and-a-lie-episode-1-influencer-marketing","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2018\/07\/16\/two-truths-and-a-lie-episode-1-influencer-marketing\/","title":{"rendered":"Two Truths and a Lie Episode #1: Influencer Marketing"},"content":{"rendered":"

\"\"<\/a>Last Thursday, we launched Two Truths and a Lie,<\/em> a weekly Facebook Live on marketing and digital media.<\/p>\n

Every week, my co-host Gregarious Narain from beforealpha.com<\/a>\u00a0and I will dig into a marketing topic through the lens of two truths and a lie, or more accurately, a commonly held myth. We’ll be joined by guests every few weeks for additional perspectives on the hot topics in digital and social media, but always through the lens of 2 truths and a lie.<\/p>\n

The show will be broadcast live from my Facebook page,<\/a>\u00a0and posted on both my Facebook and here on Marketing Roadmaps<\/strong> for those that would like to watch the full 20 minute show. \u00a0The following day, a highlights version will be posted as part of the alphathoughts<\/em> series on the Before Alpha LinkedIn page.\u00a0<\/a><\/p>\n

In our very first episode, we discussed influencer marketing.<\/p>\n

The Truths:<\/strong><\/p>\n

    \n
  1. The influencer marketing space is consolidating.<\/li>\n
  2. Small audiences can be more effective than big ones.<\/li>\n<\/ol>\n

    The Myth:<\/strong><\/p>\n

      \n
    • Influencer Marketing is full of fraud.<\/li>\n<\/ul>\n

      Check it out:<\/p>\n