{"id":2415,"date":"2018-08-16T15:07:53","date_gmt":"2018-08-16T20:07:53","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=2415"},"modified":"2018-08-16T15:13:28","modified_gmt":"2018-08-16T20:13:28","slug":"two-truths-a-lie-about-brand-safety","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/","title":{"rendered":"Two Truths &#038; a Lie about Brand Safety"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pDmxk9ze9Vc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This summer is flying by. We skipped <em>Two Truths<\/em> last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I&#8217;d probably forget to plug in the mic again \ud83d\ude09<\/p>\n<p>When I\u00a0started pulling together the posts for tomorrow&#8217;s episode, I realized I never posted the August 2d one. So, here it is, very late, but oddly the content is still timely.<\/p>\n<p><strong>The Truths<\/strong><br \/>\n<em>1. Both YT and FB blocked Alex Jones this week, but it seems like a drop in the bucket for the fake news problem and advertisers concerned about the context in which their ads might appear.\u00a0<\/em>Brand Safety is cited by advertisers as a top concern; consumers care about fake news \/ want to trust social platforms. but FB and Twitter both took a hit in their stock price because user growth dropped and resources were applied (however grudgingly) to these areas. This implies that taking an action \/ stance on privacy\/data integrity has a cost beyond simply the expense of doing the \u201cthing.\u201d<\/p>\n<p><em>2. Influencer platforms are rushing to release their \u201cfraudometers\u201d to show the integrity\/quality of their networks. <\/em>We discussed some of the models, but there is no standard for this. Everyone&#8217;s just applying their own opinion, whether human or machine derived, to define &#8220;fake&#8221; follower. In the end, it is also the wrong question. Understanding the fraudulent followers is an exercise to tick off a box. What we really want to understand is what percentage of an audience engages with the content, and then if we are a brand, what percentage of THAT engages with us.<\/p>\n<p><strong>Myth <\/strong><br \/>\nBrand Safety is a myth. You cannot control all aspects on digital and social. You can get closer with advertising with ad tech tools and things like ads.text, private marketplaces, and guaranteed programmatic, but on social media? People are messy. You can\u2019t control the comments or reshares and sometimes even your influencers go off script and do wacky stuff. Think PewdiePie and Logan Paul. On social, relationships are the keys to brand safety.<\/p>\n<p>Resources mentioned in the show: <a href=\"https:\/\/www.emarketer.com\/content\/five-charts-explaining-the-state-of-brand-safety\" target=\"_blank\" rel=\"noopener\">Five Charts Explaining the State of Brand Safety<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I&#8217;d probably forget to plug in the mic again \ud83d\ude09 When I\u00a0started pulling together [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[68,147,165,40,39],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I&#039;d probably forget to plug in the mic again ;-) When I started pulling together\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Susan Getgood\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Marketing Roadmaps -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Two Truths &amp; a Lie about Brand Safety - Marketing Roadmaps\" \/>\n\t\t<meta property=\"og:description\" content=\"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I&#039;d probably forget to plug in the mic again ;-) When I started pulling together\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-08-16T20:07:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-08-16T20:13:28+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Two Truths &amp; a Lie about Brand Safety - Marketing Roadmaps\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I&#039;d probably forget to plug in the mic again ;-) When I started pulling together\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#blogposting\",\"name\":\"Two Truths & a Lie about Brand Safety - Marketing Roadmaps\",\"headline\":\"Two Truths &#038; a Lie about Brand Safety\",\"author\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\"},\"datePublished\":\"2018-08-16T15:07:53-05:00\",\"dateModified\":\"2018-08-16T15:13:28-05:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#webpage\"},\"articleSection\":\"Facebook, Influencer Marketing, Instagram, Social media, Social networks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/#listItem\",\"name\":\"Community\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/#listItem\",\"position\":2,\"name\":\"Community\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/social-networks\\\/#listItem\",\"name\":\"Social networks\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/social-networks\\\/#listItem\",\"position\":3,\"name\":\"Social networks\",\"item\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/social-networks\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#listItem\",\"name\":\"Two Truths &#038; a Lie about Brand Safety\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/#listItem\",\"name\":\"Community\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#listItem\",\"position\":4,\"name\":\"Two Truths &#038; a Lie about Brand Safety\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/category\\\/community\\\/social-networks\\\/#listItem\",\"name\":\"Social networks\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\",\"name\":\"Marketing Roadmaps\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/\",\"name\":\"Susan Getgood\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#authorImage\",\"url\":\"https:\\\/\\\/\\\/secure.gravatar.com\\\/avatar\\\/12e2d0745b90cd05c40dddf21d569588?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Susan Getgood\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#webpage\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/\",\"name\":\"Two Truths & a Lie about Brand Safety - Marketing Roadmaps\",\"description\":\"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I'd probably forget to plug in the mic again ;-) When I started pulling together\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/2018\\\/08\\\/16\\\/two-truths-a-lie-about-brand-safety\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/author\\\/admin\\\/#author\"},\"datePublished\":\"2018-08-16T15:07:53-05:00\",\"dateModified\":\"2018-08-16T15:13:28-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#website\",\"url\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/\",\"name\":\"Marketing Roadmaps\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/getgood.com\\\/roadmaps\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Two Truths & a Lie about Brand Safety - Marketing Roadmaps","description":"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I'd probably forget to plug in the mic again ;-) When I started pulling together","canonical_url":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#blogposting","name":"Two Truths & a Lie about Brand Safety - Marketing Roadmaps","headline":"Two Truths &#038; a Lie about Brand Safety","author":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/getgood.com\/roadmaps\/#organization"},"datePublished":"2018-08-16T15:07:53-05:00","dateModified":"2018-08-16T15:13:28-05:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#webpage"},"isPartOf":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#webpage"},"articleSection":"Facebook, Influencer Marketing, Instagram, Social media, Social networks"},{"@type":"BreadcrumbList","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps#listItem","position":1,"name":"Home","item":"https:\/\/getgood.com\/roadmaps","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/#listItem","name":"Community"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/#listItem","position":2,"name":"Community","item":"https:\/\/getgood.com\/roadmaps\/category\/community\/","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/#listItem","name":"Social networks"},"previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/#listItem","position":3,"name":"Social networks","item":"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/","nextItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#listItem","name":"Two Truths &#038; a Lie about Brand Safety"},"previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/#listItem","name":"Community"}},{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#listItem","position":4,"name":"Two Truths &#038; a Lie about Brand Safety","previousItem":{"@type":"ListItem","@id":"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/#listItem","name":"Social networks"}}]},{"@type":"Organization","@id":"https:\/\/getgood.com\/roadmaps\/#organization","name":"Marketing Roadmaps","url":"https:\/\/getgood.com\/roadmaps\/"},{"@type":"Person","@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author","url":"https:\/\/getgood.com\/roadmaps\/author\/admin\/","name":"Susan Getgood","image":{"@type":"ImageObject","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#authorImage","url":"https:\/\/\/secure.gravatar.com\/avatar\/12e2d0745b90cd05c40dddf21d569588?s=96&d=mm&r=g","width":96,"height":96,"caption":"Susan Getgood"}},{"@type":"WebPage","@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#webpage","url":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/","name":"Two Truths & a Lie about Brand Safety - Marketing Roadmaps","description":"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I'd probably forget to plug in the mic again ;-) When I started pulling together","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/getgood.com\/roadmaps\/#website"},"breadcrumb":{"@id":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/#breadcrumblist"},"author":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"creator":{"@id":"https:\/\/getgood.com\/roadmaps\/author\/admin\/#author"},"datePublished":"2018-08-16T15:07:53-05:00","dateModified":"2018-08-16T15:13:28-05:00"},{"@type":"WebSite","@id":"https:\/\/getgood.com\/roadmaps\/#website","url":"https:\/\/getgood.com\/roadmaps\/","name":"Marketing Roadmaps","inLanguage":"en-US","publisher":{"@id":"https:\/\/getgood.com\/roadmaps\/#organization"}}]},"og:locale":"en_US","og:site_name":"Marketing Roadmaps -","og:type":"article","og:title":"Two Truths &amp; a Lie about Brand Safety - Marketing Roadmaps","og:description":"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I'd probably forget to plug in the mic again ;-) When I started pulling together","og:url":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/","article:published_time":"2018-08-16T20:07:53+00:00","article:modified_time":"2018-08-16T20:13:28+00:00","twitter:card":"summary","twitter:title":"Two Truths &amp; a Lie about Brand Safety - Marketing Roadmaps","twitter:description":"This summer is flying by. We skipped Two Truths last week, largely because I was at the BlogHer Creators Summit for 2 days and the atmosphere was bustling! Way too noisy to record a Facebook Live show with my minimal equipment. I'd probably forget to plug in the mic again ;-) When I started pulling together"},"aioseo_meta_data":{"post_id":"2415","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-03-25 22:12:52","updated":"2025-06-03 22:25:49","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\/category\/community\/\" title=\"Community\">Community<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/\" title=\"Social networks\">Social networks<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTwo Truths &amp; a Lie about Brand Safety\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/getgood.com\/roadmaps"},{"label":"Community","link":"https:\/\/getgood.com\/roadmaps\/category\/community\/"},{"label":"Social networks","link":"https:\/\/getgood.com\/roadmaps\/category\/community\/social-networks\/"},{"label":"Two Truths &#038; a Lie about Brand Safety","link":"https:\/\/getgood.com\/roadmaps\/2018\/08\/16\/two-truths-a-lie-about-brand-safety\/"}],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2415"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":5,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":2421,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/2415\/revisions\/2421"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}