{"id":249,"date":"2006-05-23T18:50:37","date_gmt":"2006-05-23T22:50:37","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=249"},"modified":"2006-05-23T18:50:37","modified_gmt":"2006-05-23T22:50:37","slug":"the-beleaguered-press-release-has-a-new-formmaybe","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2006\/05\/23\/the-beleaguered-press-release-has-a-new-formmaybe\/","title":{"rendered":"The beleaguered press release has a new form,maybe…"},"content":{"rendered":"

Today Todd Defren and the Shift team announced their social media press release format<\/a>. Using of course their new format \ud83d\ude42 I’ll add my well-done<\/a> to<\/a> the<\/a> chorus<\/a> with<\/a> some but’s:<\/p>\n

– I still wish we weren ‘t so focused on the press release… in whatever form … and instead worried more<\/strong> about news value.Worthless announcements will still be worthless, even in a new format. The root problem isn’t the format of the press release, however odd. It is the use of the press release for stupid stuff (edited — the first version of this post used stronger language). <\/p>\n

– The press release is just a document. The real work is in the conversation with reporters. Call it the pitch, call it whatever you want. Our job is to tell interesting stories that other people want to repeat, whether in a newspaper or  a blog.<\/p>\n

–  I am still concerned that this need\/drive for a new announcement format is driven by the tech sector. There are boatloads of folks in other sectors (media and clients alike) who just are not as net savvy… yet. We need to remember them, and continue to talk to them in whatever language makes sense. <\/p>\n

It’s all about stories. Tell good ones. <\/p>\n

Tags: PR<\/a>, public relations<\/a>, press release<\/a><\/small><\/p>\n

Powered by<\/em> Qumana<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Today Todd Defren and the Shift team announced their social media press release format. Using of course their new format \ud83d\ude42 I’ll add my well-done to the chorus with some but’s: – I still wish we weren ‘t so focused on the press release… in whatever form … and instead worried more about news value.Worthless […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,8],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t