{"id":250,"date":"2006-05-24T12:49:26","date_gmt":"2006-05-24T16:49:26","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=250"},"modified":"2006-05-24T12:49:26","modified_gmt":"2006-05-24T16:49:26","slug":"class-acts-laurence-haughton","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2006\/05\/24\/class-acts-laurence-haughton\/","title":{"rendered":"Class Acts: Laurence Haughton"},"content":{"rendered":"<p>Some time ago I mentioned a book by <a href=\"http:\/\/www.laurencehaughton.com\/\">author Laurence Haughton<\/a> on a blog I was then writing for. To my surprise, I got an email from him thanking me for the mention and asking if I&#8217;d like to read his (then) new book <strong><span style=\"text-decoration:underline\">It&#8217;s Not What You Say, It&#8217;s What You Do<\/span>.<\/strong> Of course, I said.<\/p>\n<p>I read it. Really liked it. Have been intending to review it for about a year now. Yup. Good intentions, but on this, Susan gets F for follow through.<\/p>\n<p>Until today that is. And this still isn&#8217;t a real review. But it is an unqualified endorsement for the book and the author. Here&#8217;s why.<\/p>\n<p>I&#8217;m using the book in an executive outreach program for one of my clients.\u00a0 The theory is a top notch business book like this one might make it past the CEO&#8217;s gatekeeper. Certainly better than a pen or a gimmick. <\/p>\n<p>Here&#8217;s an excerpt from our cover letter: <\/p>\n<blockquote>\n<p class=\"MsoNormal\">Houghton explains how research at 160 big companies proves that it isn\u2019t the strategy that makes the difference, although it certainly helps to have a good one. <span style=\"text-decoration:underline;\">It\u2019s the execution that drives success<\/span>:<br \/><br style=\"mso-special-character:line-break\" \/><span style=\"mso-spacerun:yes\">\u00a0<\/span><em style=\"mso-bidi-font-style:normal\">\u201cWhat makes or breaks a company\u2019s performance is its grasp over management\u2019s most basic mission \u2013 to make sure everyone at every level follows through.\u201d<\/em><\/p>\n<p class=\"MsoNormal\">Is everyone on your team executing the strategy for maximum impact? Probably not. <strong style=\"mso-bidi-font-weight:normal\">This book can help you and them get it done.<\/strong> Haughton takes you step by step, example by example, through the four crucial building blocks for following through.<\/p>\n<\/blockquote>\n<p>The overall theme of the book was a good fit for the market, and our product\u00a0 ties in very naturally. We do this later in the letter; if you&#8217;d like to see it, <a href=\"mailto:sgetgood@getgood.com\">email me<\/a>.<\/p>\n<p>But here&#8217;s the kicker: Haughton just didn&#8217;t write a great book &#8212; he lives it. He offered to autograph the books for us, with personalized signatures no less, and when UPS screwed up the pick-up to ship the books back to us, he drove it to the local UPS office. Above and beyond the call of duty. True follow through. A real class act.<\/p>\n<p>Thanks, Laurence. And, readers, if you haven&#8217;t already, get this book!<\/p>\n<p><small>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/laurence+haughton\">laurence haughton<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/business+management\">business management<\/a><\/small><\/p>\n<\/p>\n<p style=\"color:#008;text-align:right;\"><small><em>Powered by<\/em> <a href=\"http:\/\/www.qumana.com\/\">Qumana<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some time ago I mentioned a book by author Laurence Haughton on a blog I was then writing for. To my surprise, I got an email from him thanking me for the mention and asking if I&#8217;d like to read his (then) new book It&#8217;s Not What You Say, It&#8217;s What You Do. Of course, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[31,12,4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/250"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}