The Creator Economy is the onramp to Web 3.0 and the metaverse. Let’s call it Web 2.5. We are still largely reliant on centralized platforms but shifting toward a new paradigm, where control and ownership shift from the platforms to creators and consumers.\u00a0<\/p>\r\n\r\n\r\n\r\n
In Web 2.0, creators are largely reliant on brand sponsorship and advertising for their income. While creators own their copyrights, the minute we share intellectual property on a social platform, we lose control of it, and we certainly aren’t compensated by the platforms even though they monetize it. The platform Terms-of-Service allow them to use it pretty much as they wish within the platform, and once shared, we have minimal control over how it gets shared onward. Even with content hosted on our own websites — where we have not extended a license to a platform — enforcing our intellectual property rights can be time consuming and costly.\u00a0
The blockchain, the foundational technology of Web 3.0, disrupts this paradigm, and promises to return control of\u00a0 our content to creators and our consumption to consumers. Blockchain powers the transaction via cryptocurrency, manages the ownership \/usage rights\u00a0 to content via NFTs, eliminates the middle layer,\u00a0 and creates the marketplace whereby both creator and consumer can directly benefit from popularity or scarcity. Today — limited edition digital art. Someday?\u00a0 First edition novels. Memberships. Limited run video content.\u00a0
What does the Web 2.5 onramp look like? What are some of the forces\/technologies driving us toward Web 3.0<\/p>\r\n\r\n\r\n\r\n
All of these things are getting us ready for the paradigm shift.\u00a0
We are still very much in the early adopter phase when it comes to Web 3.0, and specifically the period that marketers refer to as the Chasm (Moore, 1991<\/a>), and the move from early adopters to early majority.\u00a0 Change is\u00a0scary, and paradigm shifts even more so. What do we have to address to cross the chasm?\u00a0<\/p>\r\n\r\n\r\n\r\n![\"\"](\"https:\/\/\/\/i0.wp.com\/getgood.com\/roadmaps\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-29-at-11.03.04-PM-1.png?resize=762%2C343&ssl=1\")
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