{"id":262,"date":"2006-06-16T20:46:15","date_gmt":"2006-06-17T00:46:15","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=262"},"modified":"2006-06-16T20:46:15","modified_gmt":"2006-06-17T00:46:15","slug":"blogher-unpanel-on-business-blogging","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2006\/06\/16\/blogher-unpanel-on-business-blogging\/","title":{"rendered":"BlogHer Unpanel on Business Blogging"},"content":{"rendered":"

This July at BlogHer,<\/a> Toby Bloomberg<\/a>, Yvonne DiVita <\/a>and I<\/a> are doing a Business Blogging "Unpanel" on Saturday July 29th. <\/p>\n

Here’s the scoop on the session:<\/p>\n

\n

This panel isn\u2019t about us. It\u2019s about all of us. Call it an \u201cunpanel.\u201d Call it a \u201crap session.\u201d What we call it doesn\u2019t matter. What we do, does. And what we are going to do is share our business blogging stories and then build a set of business blogging \u201cbest practices\u201d based on our experiences. Everyone is part of the panel, and we\u2019ll just do the best we can to keep up with the brilliance in the room.<\/p>\n

Here\u2019s the format. The first half of the session is devoted to case studies. Our goal is eight \u2013 we have three committed, so we need\u00a0 BlogHers who plan to attend the session to step up and volunteer to share yours. How do you do that? Respond to this message (Please respond on the BlogHer site at this link<\/a>) and tell us \u201cI\u2019m in\u201d and let us know about the blog URL you plan to discuss in July.<\/p>\n

During the session you\u2019ll have 5 minutes to tell us the objectives of the blog, what worked, and what didn\u2019t. Giving us the URL in advance lets us all check out the blog so you have to spend less time in exposition. And please, participants, do at least take a look at the blogs volunteered for the session. It will help us all get to the meat, which is creating our best practices deliverable.<\/p>\n

Because what\u2019s an unpanel without a collective product [You can see, Susan (who wrote this) really is a socialist at heart.]<\/p>\n

The second half of our session is devoted to a group discussion. And we aren\u2019t there just to chat. We want to leave the room with at least the shell of a best practices document \u2013things that work become our best practices, things that didn\u2019t are warning signs. This is the critical piece of this session. Without the deliverable, we\u2019ve had a nice chat. When we create this document, we\u2019ve helped ourselves and others be better business bloggers. Cool, huh.<\/p>\n

So, please, if business blogging is your bag, and you are planning to attend this session, consider sharing your story. Yvonne, Toby and Susan can fill the time, but we don\u2019t want to. We want to hear from and talk with you. Way more fun \ud83d\ude42<\/p>\n

Here are the case studies already on deck. Add yours in the comments. First come, first served. Five spots left, and we will do the session in the order received on the BlogHer site.<\/p>\n

Masi Guy<\/a> at http:\/\/masiguy.blogspot.com\/
Know Your Bones<\/a> at www.knowyourbones.com
Our Fathers Who Art in Heaven<\/a> at http:\/\/murak.blogs.com\/
Research from Stephanie Hendrik, a doctoral student from the University of Sweden: Stephanie will present research about when companies do inauthentic things with blogs. Things like fake blogs and fake commenters. Due to ethical considerations, she is keeping the the blogs in the study anonymous, but she is preparing a brief abstract for us which we\u2019ll post here.<\/p>\n

Two questions we know we\u2019ll get:
Q. Can I talk about more than one blog?
A. Yes, but you still only have 5 minutes. Use them wisely.<\/p>\n

Q. Will you stop taking volunteers after the 5 spots are filled?
A. Nope, keep signing up. People may decide to go to another session, or that they don\u2019t really want to speak. Some people may take less than 5 minutes so we\u2019ll have extra time. Who knows what will happen. Until it happens! So please sign up. We\u2019ll go in order received until the time allotted for case studies runs out.<\/p>\n<\/p>\n<\/blockquote>\n

If you are planning to attend BlogHer, please consider joining us and sharing your blog case studies. Please sign up on the post at the BlogHer site<\/a> –it is a whole lot easier if all the sign-ups are in one place. Thanks. <\/p>\n

(cross posted to Marketing Roadmaps and MarCom Blog)<\/p>\n

Tags: blogging<\/a>, business blogging<\/a>, BlogHer<\/a><\/small><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

This July at BlogHer, Toby Bloomberg, Yvonne DiVita and I are doing a Business Blogging "Unpanel" on Saturday July 29th. Here’s the scoop on the session: This panel isn\u2019t about us. It\u2019s about all of us. Call it an \u201cunpanel.\u201d Call it a \u201crap session.\u201d What we call it doesn\u2019t matter. What we do, does. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,20,4],"tags":[22],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/262"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}