{"id":301,"date":"2006-10-20T12:12:54","date_gmt":"2006-10-20T16:12:54","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=301"},"modified":"2006-10-20T12:12:54","modified_gmt":"2006-10-20T16:12:54","slug":"flogging-this-horse-just-wont-die-more-wal-mart-and-edelman","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2006\/10\/20\/flogging-this-horse-just-wont-die-more-wal-mart-and-edelman\/","title":{"rendered":"Flogging, this horse just won&#8217;t die, more Wal-Mart and Edelman"},"content":{"rendered":"<p>It must really suck to be Richard Edelman this week. <\/p>\n<p>I had decided to stop writing about Wal-Gate, even after no WOMMA sanctions for Edelman because it seemed excessively cruel to keep beating a dead horse. Give them a chance to get their house in order, I thought.<\/p>\n<p>Until today&#8217;s news that there were <a href=\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.showArticleHomePage&#038;art_aid=49883\">two more &quot;flogs&quot; for Working Families for Wal-Mart <\/a>written by Edelman staffers <em>without attribution<\/em>. <\/p>\n<p>Enough already. <\/p>\n<p>This can&#8217;t be simply\u00a0 &quot;one bad apple&quot; who didn&#8217;t get it. There are just too many rotten apples and too much evidence that this is culturally acceptable behavior at Edelman. <\/p>\n<p>Far from transparent or honest, it is Fifties-style PR with a social media patina (paraphrasing a comment by John Wagner on an earlier post here.)<\/p>\n<p>And it is most certainly not what we did, or should, expect of a social media leader. <\/p>\n<p>********<\/p>\n<p>Some more recommended posts on this topic: <a href=\"http:\/\/wagnercomm.blogspot.com\/2006\/10\/pr-people-start-using-your-common.html\">John Wagner<\/a>, <a href=\"http:\/\/kdpaine.blogs.com\/kdpaines_pr_m\/2006\/10\/measuring_failu.html\">Katie Paine<\/a>, <a href=\"http:\/\/tpemurphy.com\/blog\/?p=39\">Tom Murphy<\/a>, <a href=\"http:\/\/blog.basturea.com\/archives\/2006\/10\/13\/edel-mart-womma-ethics-code\/\">Constantin Basturea<\/a><\/p>\n<p><small>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/Edelman\">Edelman<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/Wal-Mart\">Wal-Mart<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/flog\">flog<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/fake+blog\">fake blog<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/PR\">PR<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/public+relations\">public relations<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/ethics\">ethics<\/a><\/small><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It must really suck to be Richard Edelman this week. I had decided to stop writing about Wal-Gate, even after no WOMMA sanctions for Edelman because it seemed excessively cruel to keep beating a dead horse. Give them a chance to get their house in order, I thought. Until today&#8217;s news that there were two [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,23,13,16,8],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}