A couple of items from the in-box<\/p>\n
Eric Kintz from HP sent me a link to Why Blogging Matters<\/a>, a group post written by six top marketing executives (David Armano, Digitas<\/a>; Pete Blackshaw, Nielsen Buzz Metrics<\/a>; David Churbuck, Lenovo<\/a>; Dan Greenfield, EarthLink<\/a>; Eric Kintz, Hewlett-Packard<\/a> and Will Waugh, ANA<\/a>)<\/p>\n They each tackle a topic to explain "Why Blogging Matters." Now, there isn’t anything terribly new in the post for someone who has been involved in social media marketing and PR for any length of time, but this post still matters. <\/p>\n Because six top marketing executives who get it and are demonstrating social media leadership in their organizations is worth something. <\/p>\n Particularly given the ethical lapses we’ve seen elsewhere in the blogosphere recently. <\/p>\n Neville Hobson wrote me about Crayon,<\/a> his new venture with Joseph Jaffe<\/a>, Shel Holtz<\/a> and CC Chapman<\/a>. Neville describes it as a "true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR." The new business will be virtually located in Second Life and will launch this Thursday from their Second Life home, Crayonville Island. <\/p>\n This may just give me the impetus to check out Second Life. Even though I’ve got my hands pretty full with the first one. <\/p>\n \ud83d\ude42<\/p>\n Good luck guys!<\/p>\n Tags: blogging<\/a>, crayon<\/a>, social media leadership<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":" A couple of items from the in-box Eric Kintz from HP sent me a link to Why Blogging Matters, a group post written by six top marketing executives (David Armano, Digitas; Pete Blackshaw, Nielsen Buzz Metrics; David Churbuck, Lenovo; Dan Greenfield, EarthLink; Eric Kintz, Hewlett-Packard and Will Waugh, ANA) They each tackle a topic to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/303"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}