{"id":34,"date":"2005-02-09T18:09:44","date_gmt":"2005-02-09T22:09:44","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=34"},"modified":"2005-02-09T18:09:44","modified_gmt":"2005-02-09T22:09:44","slug":"some-people-get-it-a-good-example-and-some-good-advice","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/02\/09\/some-people-get-it-a-good-example-and-some-good-advice\/","title":{"rendered":"Some people get it: a good example and some good advice"},"content":{"rendered":"

The example: <\/strong>From Diva Marketing, Corporate Blog Strategies<\/a>: Toby writes about three blogs developed by marketer Rick Short\u2014one for his company Indium and two personal. This is a great example of how the blogging "medium" can<\/strong> be used in different ways for different purposes – Rick has developed an authentic corporate blog for his company, and also created his own personal blogs, each with the style appropriate for the purpose at hand. Kudos to him! <\/span><\/p>\n

Rick\u2019s personal McChronicles<\/a> site<\/p>\n

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The advice: <\/strong>From Jeff Nolan\u2019s blog: The Dawn of a New Age \u2013 Marketification<\/a> <\/span>I found Jeff Nolan\u2019s blog from a link on another blog, and I don\u2019t even remember whose. Jeff is a VC and writes about all sorts of things. I don’t know him, but I like his blog because he is often VERY funny. His article offers some of the advice you\u2019ll read here, and on many other marketing blogs, about how marketers should be monitoring the blogosphere. So, if this is the same as you\u2019ll read elsewhere, why do I think it is such good advice? Because Jeff is not<\/u><\/strong> a marketing, advertising or communications professional \u2013 he comes at this from a different perspective, and we marketers should pay attention. <\/p>\n

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The example: From Diva Marketing, Corporate Blog Strategies: Toby writes about three blogs developed by marketer Rick Short\u2014one for his company Indium and two personal. This is a great example of how the blogging "medium" can be used in different ways for different purposes – Rick has developed an authentic corporate blog for his company, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,4,8,9],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t