{"id":344,"date":"2007-03-11T12:25:56","date_gmt":"2007-03-11T16:25:56","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=344"},"modified":"2007-03-11T12:25:56","modified_gmt":"2007-03-11T16:25:56","slug":"new-comm-forum-the-5-cs-of-viral-marketing","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2007\/03\/11\/new-comm-forum-the-5-cs-of-viral-marketing\/","title":{"rendered":"New Comm Forum: the 5 Cs of Viral Marketing"},"content":{"rendered":"

The 5Cs of Viral Marketing<\/strong><\/p>\n

    \n
  1. Community<\/li>\n
  2. Compelling<\/li>\n
  3. Comedy<\/li>\n
  4. Charity<\/li>\n
  5. Contest<\/li>\n<\/ol>\n

    \u00a0I moderated a panel on viral marketing at New Comm Forum: called Viral Marketing: It’s the Message Not the Media.<\/em> We started with a basic definition of viral marketing, and then used case studies to illustrate what works and what doesn’t. \u00a0A big thank you to Andy Abramson<\/a>, Gary Goldhammer<\/a> and Chris Heuer<\/a> for joining me on the panel.<\/p>\n

    I’ve uploaded a PDF<\/a> of the presentation but here’s the Reader’s Digest Condensed Version:<\/em><\/p>\n