{"id":350,"date":"2007-04-03T21:31:15","date_gmt":"2007-04-04T01:31:15","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=350"},"modified":"2007-04-03T21:31:15","modified_gmt":"2007-04-04T01:31:15","slug":"on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2007\/04\/03\/on-blogher-and-the-dos-and-donts-of-marketing-to-bloggers\/","title":{"rendered":"On BlogHer and the Do’s and Don’ts of marketing to bloggers"},"content":{"rendered":"

Well, better late than never I suppose. I cannot believe it has taken me more than a week to sit down to collect my thoughts on BlogHer Business last month.<\/p>\n

Bottom line: the inaugural BlogHer Business<\/a> was a worthy conference sister to the main BlogHer<\/a> Conference (number 3 is this July), and I was honored to be a part of it. <Steps on soapbox><\/em> All those "all white boy, all the time" conference organizers who shake their heads woefully and say, "but we don’t know any women to ask to speak at our conference," or "but women didn’t submit any sessions," or whatever other lame excuse, could do well by getting a hold of the conference program and noting the  great women who spoke at this conference. And don’t stop there. Any of the women who attended<\/strong><\/em> could do a better job than some of the lame stuff I’ve seen in my  career. <Steps off><\/em><\/p>\n

Highlights? Everything. It was great to see so many of the women I’ve gotten to know through BlogHer over the past few years. Elisa Camahort<\/a>. Jory Des Jardins.<\/a> Lisa Stone.<\/a> Maria Niles.<\/a> Yvonne DeVita<\/a>. Toby Bloomberg.<\/a> Amy Gahran.<\/a> Marianne Richmond.<\/a> Lena West.<\/a> Elana Centor.<\/a> My co-panelists in the blogger relations panel Elise Bauer<\/a> and Michelle Madhok<\/a>. The effervescent Shirley Frazier<\/a> who I interviewed for the small business case study. New friend Julie Crabill from SHIFT PR who did a noble job in the "press release must die" session. And so many more. And of course distaff regulars Chris Carfi <\/a>and Jeremy Pepper<\/a> (pink shirt and all).  The boys in the band??<\/p>\n

As part of our session, Elise, Michelle and I developed The Do\u2019s and Don\u2019ts of Marketing to Bloggers. <\/strong>If you think of any others we should add, please let us know.<\/p>\n

Do:<\/strong> <\/p>\n