{"id":4,"date":"2004-11-15T18:07:00","date_gmt":"2004-11-15T22:07:00","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=4"},"modified":"2004-11-15T18:07:00","modified_gmt":"2004-11-15T22:07:00","slug":"definition-of-marketing","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2004\/11\/15\/definition-of-marketing\/","title":{"rendered":"Definition of Marketing"},"content":{"rendered":"<p><span style=\"COLOR: black; FONT-FAMILY: Arial\">I haven&#8217;t forgotten &#8211; I promised to talk about &quot;to blog or not to blog&quot; but today in my research mode, I came across the new definition of marketing that was officially unveiled at the AMA Summer Educators\u2019 Conference in Boston in August. And I quote:&nbsp; <\/span><span style=\"COLOR: black; FONT-FAMILY: Arial\">&quot;Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.&quot;<\/span><\/p>\n<p \/>\n<p><span style=\"COLOR: black; FONT-FAMILY: Arial\">So the question I ask &#8211;does this definition work for you? My thoughts in my next post&#8230;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I haven&#8217;t forgotten &#8211; I promised to talk about &quot;to blog or not to blog&quot; but today in my research mode, I came across the new definition of marketing that was officially unveiled at the AMA Summer Educators\u2019 Conference in Boston in August. And I quote:&nbsp; &quot;Marketing is an organizational function and a set of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/4"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}