{"id":419,"date":"2007-09-22T19:53:17","date_gmt":"2007-09-22T23:53:17","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=419"},"modified":"2007-09-22T19:53:17","modified_gmt":"2007-09-22T23:53:17","slug":"social-media-club-boston-fake-steve-wal-mart-and-forrester-research","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2007\/09\/22\/social-media-club-boston-fake-steve-wal-mart-and-forrester-research\/","title":{"rendered":"Social Media Club Boston: Fake Steve, Wal-Mart and Forrester Research"},"content":{"rendered":"

Last Thursday’s Social Media Club Boston<\/a> meeting was terrific. And oh so funny.  Kudos to Greg PC<\/a> for assembling such a great panel, and to the moderator and speakers for doing such a brilliant job.<\/p>\n

John Cass has done a great job summarizing<\/a> the<\/a> session,<\/a> so I will just share some photos, soundbites and general observations.<\/p>\n

<\/p>\n

Moderator Monika Maeckle, VP Southwest Region, Business Wire (sponsor of the evening) A delightful and charming woman who did a great job moving the conversation along, involving the audience, but never losing control of the session.<\/p>\n

And the esteemed panel:<\/p>\n

<\/p>\n

left to right: Josh Bernoff<\/a>, Forrester; Dan Lyons, aka Fake Steve Jobs<\/a>, Forbes Magazine; Steve Restivo, Wal-Mart<\/p>\n

As John Cass reported, Dan Lyons was the hit of the evening. Some of his bon mots:<\/p>\n

\n

On his Attack of the Blogs<\/a> article: "I wished I had a do-over."<\/p>\n

On Valleywag:<\/a> "Valleywag sucks."
\n    <\/p>\n

On Jonathan Schwartz, Sun: "How different is Jonathan Schwartz’s blog from a fake blog?"  [Note, if this comment resonates, be sure to check out My<\/a> Little Pony<\/a>.]<\/p>\n<\/blockquote>\n

As John reported in his post, Dan said many people knew who FSJ was well before the New York Times exposed the secret. In a brief conversation after the panel, Dan said he was impressed that they were all able to keep the secret. He said a few of them even helped mess with Valleywag on who FSJ was. Gotta love it. Unless you are Owen Thomas I suppose.<\/p>\n

Josh Bernoff was polished and articulate. I really liked his comment that starting a "social media" project by picking a technology is ass-backward. The POST model he shared really resonated:<\/p>\n

    First: PROFILE your customer.
\n  <\/p>\n

    Second: Define your OBJECTIVES.<\/p>\n

    Third: Develop a STRATEGY — how do you want to change people<\/p>\n

    Then, and only then, decide on the TECHNOLOGY.<\/p>\n

 <\/p><\/blockquote>\n

Another great quote from Josh: "Only one group of people that this (social media) is really bad for — liars."<\/p>\n

Steve Restivo from Wal-Mart did a great job representing his company, although it was clear that he was constrained by a corporate role, unlike the other panelists, who are encouraged (and compensated I am sure) to have strong public personas. Nevertheless I was impressed by both his acknowledgment of past mistakes like RV-ing Across America and his frank statement that competitor Target does a great job online. <\/p>\n

The Social Media Club has chapters in a number of cities; check it out. And if you are in Boston, see you next time.<\/p>\n

Tags: Social Media Club<\/a>, Dan Lyons<\/a>, Wal-Mart<\/a>, Fake Steve Jobs<\/a>, Josh Bernoff<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Last Thursday’s Social Media Club Boston meeting was terrific. And oh so funny.  Kudos to Greg PC for assembling such a great panel, and to the moderator and speakers for doing such a brilliant job. John Cass has done a great job summarizing the session, so I will just share some photos, soundbites and general […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,23,13,4,40],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t