Passion.<\/p>\n
If you really want to "get" this social media "stuff," you have to have it. Not just understand it. You truly have to believe.<\/p>\n
And that’s why it is so hard for so many. Because education, corporate America, keeping up with the Joneses. Whatever. Often destroys our ability to believe. And our passion.<\/p>\n
In a post today about blogger relations, David Wescott<\/a> reiterated three principles that I firmly believe in. Blogger relations is all about Respect, Relationships and Relevance. He also mentioned passion, and some of the things I’ve written about it here (thanks David).<\/p>\n In brief, if your product or service doesn’t mesh with something a blogger is passionate about, don’t send the pitch. Really. Not to belabor the point, but that’s why pitches to moms about cleaning products fall flat. <\/p>\n Reality check:\u00a0 the paid actresses on TV commercials are NOT real. Moms are not passionate about cleaning the house, laundry or how fresh the bathroom smells. It’s not that we don’t care. But passion. For Mr. Clean? For Mr. Brawny? No. <\/p>\n Not too long ago, a marketing blogger friend told me about a whole new class of blogs springing up that are optimized for keywords. Companies building blogs for SEO.\u00a0 No other reason. <\/p>\n Blecch. That’s as bad as press releases about crap I don’t care about with no cover note.<\/p>\n And it is also doomed to failure. Because keywords don’t have passion. <\/p>\n People do.<\/p>\n And if you haven’t already figured this out, let me be the first to tell you. It isn’t HTML or RSS or OPML or JAVA or AJAX or any of the myriad other tech acronyms we can throw in the soup that make all this social media work. And I mean really work. Sure, they provide the technology that lets us have these communications. <\/p>\n But what really powers social media?<\/p>\n It’s people. And their passions. <\/p>\n Find yours. <\/p>\n Tags: blogger relations<\/a>, social media<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":" Passion. If you really want to "get" this social media "stuff," you have to have it. Not just understand it. You truly have to believe. And that’s why it is so hard for so many. Because education, corporate America, keeping up with the Joneses. Whatever. Often destroys our ability to believe. And our passion. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[36,40],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/429"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}